The Times is launching a new digital out of home campaign targeting London commuters with a preview of the next day’s headline stories. The campaign starts today, the 27th July to coincide with the London 2012 Opening Ceremony.
Produced by Grand Visual, the campaign will showcase the paper’s Olympic covers and iconic photography alongside the message of ‘The Times, The Paper of Records’. Each evening when the paper has been laid out, the front page will be pulled into Grand Visual’s OpenLoop platform and then published at 11pm on screens across the capital.
The campaign was planned and booked by Mindshare and Kinetic and will run on JCDecaux Transvision screens, D6s and CBS Outdoor XTP screens.