This month sees The Sun extend its nationwide Digital Out of Home campaign onto Martin McColl screens, the UK’s leading independent neighbourhood retailer. The tactical campaign which features The Sun’s front and back pages will run across 2,700 digital screens in 1,260 Martin McColl stores nationwide.
The campaign promotes the newspapers daily content alongside the call to action to “buy the paper today.” The digital push aims to turn casual readers into more regular readers by serving up the latest news headlines to millions of shoppers each week. Each day as the paper goes to print the front and back pages are uploaded to OpenLoop and then distributed to the Martin McColl screens ready to play first thing in the morning.
The in-store activity supports the papers long running digital outdoor activity which targets key commuters routes including rail, underground and petrol station forecourts. The addition of Martin McColl’s screen network will see the paper capture the customer journey through to the all important point of sale. The campaign was devised by M/Six, produced by Grand Visual, planned by Kinetic and booked with Primesight.