HarperCollins have launched a digital outdoor campaign to promote David Walliams’ debut children’s novel ‘The Boy in the Dress’ with illustrations by Quentin Blake. The campaign airs on CBS Outdoor’s DEPs for two weeks from 17th November to capture the Christmas market.
Blake, who illustrated Roald Dahl’s classic novels, has created a series of special illustrations for the campaign which Grand Visual animated to produce a 10 second multi panel sequence. The creative shows a boy in a dress taking a running kick at a football. The football shoots across the screens and appears to smash through them towards commuters. The words “boys will be boys, even in dresses!” then appears on screen followed by the author and comedian David Walliams and a product shot on alternating panels.
Quentin Blake, commented:
“I am really pleased to have been involved in an innovative campaign that provides a visual evocation of the story and encourages people to think of The Boy in the Dress when they’re looking for a special Christmas present for a child.”