O2 Bubl Westfield Eat Street Digital OOH
This weekend O2 will introduce “Bubl,” a loyal and reliable blue robot, to the public at Westfield’s Eat Street as part of its engaging, new interactive digital OOH campaign.

Bubl forms part of O2’s bold new creative platform, showcasing how O2 continues to be there for its customers, ensuring they have the best possible service, experiences and interactions with the UK’s No.1 Network.

Conceived by VCCP and produced by Grand Visual, the execution sees Bubl sat on a bench, looking around the screen for shoppers. When someone passes the screen, Bubl will excitedly jump from the bench and follow them, trying to capture their attention. Once Bubl has caught their attention, they turn and point up at the campaign’s headline, emitting bubbles as he does.

O2 Bubl Westfield Eat Street DOOH

The execution built in Unity, uses multi-player game technology to control Bubl’s actions. Demonstrating that O2 are there whenever the UK public need, Bubl will cheer shoppers with his antics from a cheeky wink and a thumbs up, to being by their side until he bumps into the edge of the poster.

Coinciding with the hugely successful #O2BublDance challenge on TikTok, Bubl will also be performing the dance challenge on screen for shoppers.

The activity at White City is part of the brand’s wider campaign that launched on the 7th September. The campaign is centred on a network story, shining a light on the fact that being connected to each other and the things we love has never been more essential in people’s lives. Just like the network, Bubl is there whenever needed, whether that’s doing everyday things that people don’t even think about needing the network for, through to doing business on the move, or streaming the latest must-see TV series.

O2 Bubl Westfield Eat Street DOOH

The campaign includes out of home special builds installed across Birmingham & Manchester in addition to London. The campaign was conceived by VCCP with Media planning and buying is handled by Havas Media and Talon Outdoor.

Ric Albert, Creative Director, Grand Visual:

“The interactive campaign allows people to get up close and personal with Bubl. Through the creative application of technology, this event grabs people’s attention at the busy Westfield Eat Street location. What better way to introduce people to Bubl then giving them the opportunity to have a one on one interaction, in a unique, fun and memorable way.”

Chris Magniac, Planning Partner, Havas Media:

“O2 have a strong track record of pushing the boundaries of OOH innovation. This is another great example of creative and media coming together to create a new, engaging experience, and putting a smile back on shoppers faces at a time when it’s much needed.”

The Flower Council Digital Meadow shown on the Eat Street screen at Westfield London

The Flower Council of Holland has created an interactive digital out of home activation on Ocean Outdoor’s Eat Street digital site at Westfield London.

The campaign involves ‘Flower Hunks’ encouraging shoppers to use digital flowers to send a message to a friend or loved one. Users write a special message via tablets, select their friend’s favourite flower and the message is then transmitted to the giant digital Eat Street screen in real-time. Using CGI modelled flowers the message appears as if written in those favourite flowers and animates into a beautiful scene of a grassy meadow.

A snapshot of each message is also distributed to 50 digital 6 sheet units and the Centre Spectacular screen inside the Westfield Shopping. This supporting dynamic display element is facilitated through OpenLoop, the campaign management platform for dynamic digital OOH advertising.

Participants will also be given a real flower to take away, along with a call-to-action to drive participation of the ‘Favourite Flower’ game on funnyhowflowersdothat.co.uk.

Watch here:

The campaign, launching on Monday 20th October and running for three days, is intended to promote flowers from the Netherlands as the ultimate gift. It has been planned and bought by UM London and Rapport. All creative production and application development was delivered by Grand Visual. The campaign’s experiential element (space and staff) is provided by Ambient Media.

Dan Dawson, Grand Visual’s Creative Technology Director said:

This activity demonstrates how digital out of home can be employed to amplify a brand message as part of a multi-channel campaign. The combination of experiential and dynamically delivered content enables The Flower Council to provide shoppers with an engaging experience that is then extended throughout Westfield London. It builds awareness of the brand and also drives traffic to the campaign’s online elements.

Craig Barber, Head of Innovation & Emerging Media at Rapport added:

This activation showcases the very best of digital out-of-home – user generated content, immediacy of message and above all an engaging experience. It provides the perfect platform for our audience to demonstrate friendship whilst ensuring flowers are front of mind as a gift option.

A close-up of the creative of the Begin Again DOOH creative

To support July’s UK release of the musical drama, Begin Again, Grand Visual produced digital out of home creative that ran on Exterion Media’s LCDs at Westfield in London.

The digital outdoor ads featured brief clips of the movie with animated copy, and a still of the film’s stars, Mark Ruffalo and Keira Knightly.

Begin Again, released by EOne, charts the story of a struggling music executive (Ruffalo) and his relationship with a headstrong singer-songwriter (Knightly), and is written and directed by John Carney, the director of Once. The film also features performances from Maroon 5 frontman Adam Levine, James Corden, Hailee Steinfeld, Mos Def, and Catherine Keener.

Lynx Apollo astronaut takes over Westfield shopping centre with experiential digital OOH campaign
As part of the marketing outreach for Lynx Apollo, a 35-foot astronaut was unveiled at Westfield London – the largest interactive digital out of home special build to run in the UK.

Lynx Apollo Astronauts pose outside of Big Ben

Shoppers were given the opportunity to upload their picture by email or text to see their face displayed in the visor of the giant astronaut moments later!

The digitally activated campaign was devised by Grand Visual with tech build and execution in collaboration with Kinetic Fuel and interactive delivery via OpenLoop. Participants submitting via email will automatically receive an in-situ photograph of themselves starring as the astronaut to socially share online with friends and family. Additional content is running on screens across the shopping centre featuring Lynx ads populated with the images of people who have already participated.

Man takes a picture of the Lynx Apollo Astronaut at Westfield shopping centre

The huge 2 tonne spaceman is the latest epic experience from the male grooming brand which is encouraging entries to the Lynx Space Academy competition which will ultimately send one lucky winner on a trip to space. The 2 week campaign was planned and booked by Mindshare and Kinetic and is closely integrated with Twitter and Facebook activity and supported by proximity texts.

Nike Pledge” by Wieden+Kennedy and AKQA, is an inspirational campaign that features shoppers at Nike’s Westfield Stratford City Store alongside their sports related “pledges” for 2012. The live, dynamic UGC campaign runs on CBS Outdoor’s LCD screens across the Westfield Stratford City mall for two weeks from 5th January 2012.

Each time a shopper shares their sports based New Year’s resolution, the on-site Nike team photographs the participant and uploads their image and “pledge” in real-time via Grand Visual’s OpenLoop platform. Moments later the participant see’s themselves on-screen creating a real buzz around the Nike store and amongst other shoppers keen to star in their own advert.

The UGC activity is part of a broader campaign spanning Outdoor, On line and Press. Media was planned by Mediacom and booked by Kinetic.

Last week Colgate-Palmolive kicked off a dynamic digital outdoor campaign to promote their ‘Keep Britain Smiling’ campaign. The campaign integrated UGC content from Colgate’s Facebook page where people were asked to ‘share a smile for charity’ and then the photos featured on large format digital billboards across the UK in support of children’s charity Barnardo’s.

Created by VML London and produced by Grand Visual, the campaign used Grand Visual’s OpenLoop platform to randomly select photos of smiling Facebook users to stream them directly to the digital billboard creative. The campaign aims to collect one million “smiles” this summer, and has pledged to donate £100,000 to children’s charity Barnardo’s when that target has been reached.

On Colgate’s Facebook page every photograph of a smile, wall comment and ‘like’ is worth a number of additional smiles which are registered on Colgate’s smile-o-meter and help Colgate to reach its target to then make the £100,000 donation to Barnardo’s.

This weekend an experiential campaign ran alongside the DOOH activity at London’s Westfield Shopping Centre. Managed by Blazinstar, the experiential activity was staged around Ocean Outdoor’s large format digital billboard on Eat Street, the team handed out free samples and also took pictures of shoppers who wanted to ‘share a smile for charity’ and be featured on the billboard itself. Photos were uploaded via Grand Visual’s Open Loop platform and streamed to the billboard instantly. The opportunity to feature in a large billboard advert proved to be extremely popular amongst shoppers and created a real buzz around the digital site.

The broader digital out of home activity screened across Ocean Outdoor’s large format digital billboards at Westfield London, the Birmingham Bullring and the Liverpool Media Wall, as well as on JCDecaux’s Transvison network and CBS Outdoor’s XTP screens on the London Underground.