Weetabix has unveiled its On The Go Breakfast Biscuits in a campaign spanning Digital OOH, Mobile and Online. Created by BBH, the campaign strategy aims to talk to busy breakfast skippers on their journey in to work.

Grand Visual produced expandable mobile ads, online banners and a nationwide Digital OOH campaign which demonstrates how the biscuits are ideal for busy people on-the-go. A series of executions depict the journey from home to office fuelled by a row of Weetabix Biscuits.

The nationwide Digital Out of Home ran during commuter hours across transport hotspots and supported commuter-based print offerings with both display and sampling activity running across the period.