San Miguel Temperature Activated Digital OOH
To capitalise on the British Summer weather, San Miguel have launched a temperature-activated digital OOH campaign.

San Miguel Temperature Activated Digital OOH

The UK-wide campaign tempted consumers in the hot weather with a refreshing San Miguel and directed them to the nearest retailer. The campaign was displayed on sites in close proximity to grocery stores, pubs and other San Miguel retailers nearby.

Created by Pablo London, the dynamic campaign was only activated when temperatures rose above 18 degrees Celsius. OpenLoop, the DCO ad server from ad tech specialist QDOT, used the weather API feed to update creative in real-time.

Produced by Grand Visual, with planning and buying by Initiative, the summery campaign was live from 20th June through to 27th July 2019. 

Weather Reactive Digital OOH - McDonald's McCafe Iced campaign
To promote the cold drinks available on its McCafé Iced menu, McDonald’s has launched a weather reactive digital OOH campaign.

Weather Reactive Digital OOH - McDonald's McCafe Iced

The UK-wide campaign showcased the brands’ latest cold drinks, just in time for Summer. Created by Leo Burnett, the bright campaign creative featured two cold drink products, “Strawberry Lemonade” and “Millionaire’s Frappe.”

When temperatures rose above 22 degrees Celsius, campaign creative was played out on screen. If temperatures rose above 25 degrees Celsius, campaign creative updated to also include the live temperature and city name. During the evening as the temperature dropped, the live temperature and city name was removed from the creative.

The campaign was produced by Grand Visual, with planning and buying by OMD and Talon. OpenLoop, the DCO ad server from ad tech specialist QDOT, took the weather API feed to update creative in real-time. Live from 27th May, the campaign will run through to 28th July 2019.