This month, the topic is “food, glorious food” and how food and beverage brands can connect with consumers through meaningful digital OOH.

With Pumpkin Spice season officially here, many consumers are already starting to plan for their holiday feasts. According to research from Deloitte, 82% of these consumers’ feasts will be influenced by promotional offers. So in the messy food fight for seasonal sales, how do great brands stay relevant and cut through the noise?

Food and Digital OOH

With consumers on high alert for the best deals, digital OOH has the ability to engage these consumers on-location and at a personal level. Here are some food and beverage brands who used digital OOH to showcase their product in eye-catching and engaging ways.


Oreo leveraged the biggest solar eclipse in over a decade with this incredibly clever linear, digital OOH campaign.


McDonald’s celebrated its iconic Big Mac with this innovative, interactive digital OOH stunt.


Here’s an interactive campaign we produced for the famous chip brand to entertain shoppers and give them the chance to win a vacation!


Volvic launched this campaign in a busy mall, encouraging shoppers to “get juiced” for the chance to win refreshing prizes.

Want to discuss your upcoming digital OOH plans? Get in touch!

Volvic juiced

This week Volvic juiced launched an interactive game on the large format Bluewater Showcase interactive digital screen. Created by Kinetic Fuel, Frank PR and Grand Visual, with creative direction from Y&R, the game encouraged shoppers to “Get Juiced for the chance to win refreshing prizes!”

Grand Visual provided tech-build and interactive production for the bespoke campaign which uses a laser touch system to make use of the full length of the screen surface. The game challenges shoppers to squash as many falling apples as possible in 60 seconds and each fruit splat fills up an on-screen bottle with tasty apple juice. There are three levels of difficulty help to keep participants engaged and at random times during the day special bonus games will allow lucky players to win bigger prizes. Players are also rewarded with a refreshing bottle of Volvic Juiced post-game.