Virgin Trains East Coast Network brought its ‘Bound For Glory’ campaign to Digital Out-of-Home with a dynamic campaign promoting live ticket prices. Live ticket prices were displayed for trains departing from Kings Cross to York, Leeds and Newcastle with the campaign displayed in key transport areas in over 270 sites across London.

Grand Visual’s OpenLoop platform has been integrated with Virgin Train’s API to pull through live prices which are then pushed out in real time across Digital Out-of-Home. The Digital Out-of-Home element of the campaign is supporting the national ‘Bound for Glory’ campaign that also features TV, press and digital media.

Jeremy Taylor, Strategy Director at Grand Visual said:

“It’s great to see a major brand like Virgin Trains embrace smarter messaging. This campaign is a great example of how Digital Out-of-Home offers a platform for brands to communicate with customers with relevant messaging, at scale.”

The campaign creative is displaying across JCDecaux, Exterion and Clear Channel networks for 28 days. Manning Gottlieb OMD is the media agency and Talon is the out of home media specialist.