User-generated messages of love and unity are being displayed on digital Out of Home screens worldwide with social media amplification ensuring the messages are also seen by millions – at home.

Today, Talon Outdoor launched “#SendingLove” a new global initiative to promote messages of love that unite communities all over the world during the fight against the effects of COVID-19. The socially enabled DOOH campaign is facilitated by The World Out of Home Organization (WOO) and many of its member organisations and runs on advertising space donated by over 70 media owners across 153 cities making it the biggest User-Generated-Content campaign ever to run on digital Out of Home.

Created by Grand Visual, the campaign encourages participants to send love to those in places they cannot travel to, by getting creative with the heart-hand symbol and uploading their pictures and locations to Participants are then invited to donate to the global COVID-19 Solidarity Response Fund before receiving a photo of their picture playing on-screen in their chosen city to share with friends and family across social channels.

#SendingLove is facilitated by Plexus, Talon’s global OOH network, who along with their partners have built a campaign with true international reach and a total OOH media value of US $15 Million. The creative automation system developed by Grand Visual geotargets messages to the chosen city, connecting communities to messages of love from afar in a show of global strength and solidarity.

Frank Bryant, Group Chief Operating Officer, Talon said:

“It’s great to see an initial idea to share love between countries grow into a powerful multi-channel concept. Centrally coordinated by our Plexus team, the collaboration from our global network, and the industry as a whole, has been truly inspirational. The willingness to make this happen by all has delivered a media first for user generated OOH creative whilst raising money for the global COVID-19 Solidarity Response Fund.”

Dan Dawson, Chief Creative Officer, Grand Visual said:

“We set out with one thing in mind, to provide people with the opportunity to send love to their favourite places around the world. With an internationally understood heart shaped hand signal at the centre of the creative – we could share the love in cities the world over despite the constraints of lockdown, with shareable content further extending the message via social channels.”

Tom Goddard, President of the WOO added:

“It is great to see Out of Home companies coming together to respond to the crisis, and tackle the often profound effects of social distancing with messages of love, community, and reassurance during this worrying time. The World Out of Home Organization is determined to play its part in supporting members and we thank the global OOH community for playing their role during this pandemic. Together we can make a difference.”

Sky Game of Thrones Reactions

Spectacular fan reactions to the wildly popular Game of Thrones drama, now in its seventh series, are being captured and shared moments later in a new UGC powered digital OOH campaign from Sky Atlantic. The campaign taps into the buzz and excitement of the show’s phenomenal online and social engagement across Twitter, Facebook and Instagram, and publishes the best UGC fan-reactions in a nationwide dynamic digital billboard push on the 1st, 22nd, and 29th August 2017.

The digital OOH campaign consists of 3 bursts of activity following pivotal story-plot moments in the hit fantasy drama, during episodes 3, 6 and 7. Produced by Grand Visual, the creative features the best fan reactions shared via the hashtags #GoTS7, #GameofThrones and #WinterIsHere, in the form of tweets, images, and Boomerang videos.

The UGC content is collated, moderated and distributed to multiple media owners through OpenLoop, QDOT’s dynamic digital OOH campaign management platform, just hours after each episode airs.

The UGC powered OOH campaign was created by Sky Atlantic and planned by Rapport and forms part of a broader outdoor and multi-channel push spanning TV, radio, digital, and social.

This Game of Thrones fan-led campaign capitalises on the shows prolific social buzz, providing a fun and fresh execution that drives intrigue and excitement around key episodes and events. Digital OOH is the ideal medium for broadcasting online conversations whilst rewarding participation from the shows hardcore fanbase.

Dan Dawson, chief creative technology officer at Grand Visual, said:

“This fully integrated campaign makes the most of Digital OOH’s ability to react and evolve to social triggers and conversations. Its scale and immediacy make it the perfect platform to amplify this season’s highlights whilst engaging loyal fans with a humorous playout, that extends the life and reach of the show’s social strategy.”

An example of the user generated content Bulmers Live colourful campaign

Last week saw the launch of five new flavours in the Bulmers cider range. To support the launch the brand has once again embraced digital out of home in a user generated content campaign created by Adam & Eve DDB.

Members of the public can submit photos that reflect the colours of their favourite new flavour with the hashtag #LiveColourful, and see their images displayed in near real-time on digital screens in shopping malls, and at Birmingham New Street, Leeds Trinity, and Westfield Eat Street.

The campaign, which runs until mid-August, is managed via Grand Visual’s dynamic DOOH campaign management platform, OpenLoop, with the live UGC feed provided by media agency, We Are Social.

Media owners are JCDecaux, Clear Channel, Exterion Media, Outdoor Plus, and Ocean Outdoor. Digital production is by Grand Visual.

Sony PlayStation has instigated a UGC powered Digital Out of Home campaign to build anticipation ahead of the PS4 launch on 28th November. The campaign invites the public to upload photos of everyday items that look like a PlayStation symbol for the chance to win a PS4, and incorporates their photos into the nationwide outdoor campaign.

The people powered campaign takes user photos uploaded to and integrates them into the creative alongside the contributor’s name and the strapline “This is for the players, this is PS4”. The campaign is delivered via OpenLoop, the Digital Out of Home campaign management dashboard, and is constantly refreshed with new photos throughout the day.

The campaign was created by Drum, planned and bought by MGOMD and Talon, with production by Grand Visual. The campaign can be seen on screens across the UK including the London Underground, Shopping Malls, In-Bar screens, Cinema Foyers and Student Unions.

The Digital Out of Home activity supports a broader Outdoor campaign which also saw the OXO Tower decorated with the PlayStation symbols this month, plus extensive TV, print and online elements. The console, which went on sale in the US on Friday 15 November, quickly sold a million units in the first 24 hours of release.

The BBC launched a UGC enabled Digital Out of Home campaign to celebrate 50 years of Doctor Who. ‘Social Tardis’ invited fans to help build the Tardis by sharing messages, pictures and videos via the hashtag #savetheday. The best UGC creations were then displayed on JCDecaux Transvision Screens at Rail Stations across the UK.

Grand Visual provided Digital Out of Home production and tech build using creative assets provided by Red Bee. The creative shows the Tardis magically appearing on screen with the call to action to “Show your support for the doctor”. The view then rushes through space zooming into constellations which revealed fan content displayed alongside the users Twitter handle.

The fan powered campaign featured contributions from around the world and was delivered to screens via the OpenLoop dashboard. The campaign was planned and booked by MEC Manchester, Kinetic Manchester and Kinetic Fuel and aimed to build excitement and anticipation leading up to the 50th Anniversary special episode broadcast on BBC One and around the world on 23 November.