As part of Canon’s “Come and See” series, Canon is launching City Surfers, an expansive Pan-European campaign aimed at highlighting the virtues of real image quality at moments where it truly matters. As part of the integrated push, a month long interactive DOOH activation is kicking off in Germany this week, across mall, rail and roadside environments. The UK and France follow suit on 26th September, in a push that will span 1,500 screens and includes two interactive dominations.

Produced by Grand Visual with creative direction from J. Walter Thompson, the DOOH campaign follows three thrill-seeking city surfers as they descend on Munich city centre to ride the standing wave at the Eisbach brook. The stunning Canon-quality camera footage, shot at night on the fast-flowing river, is followed by the call to action to discover more about Canon products.

Specially shot 180° film footage also provides a unique interactive experience built by Grand Visual, using touch-screen and gesture technology. Consumers can explore the film by scrolling, swiping and clicking, in a similar way they would on a smartphone, plus interactive hotspots provide further information on Canon products and camera techniques.

City Surfers is the fifth story in the Come & See series created by JWT London. The DOOH activity was planned and booked by Talon and PHD Media Worldwide and supports a broader Digital and Mobile campaign rolling out across EMEA markets this month, based around the central hub.

Lee Bonniface, Marketing Director, EMEA region at Canon Europe, said

“We’ve been able to portray some fascinating and inspiring stories as part of our Come and See brand campaign and we’re proud to bring our latest story to life in an even more engaging way. For the first time, consumers will be able to see and feel the true benefits of using a Canon camera through their smartphones, while exploring the incredibly exciting world of City Surfing. We want to put consumers in the driver’s seat, enable them to view the scene and story as it is told and learn about Canon’s superior imaging quality in the process.”

Dan Dawson, Chief Creative Technology Officer at Grand Visual said:

“DOOH is the perfect medium for displaying the stunning Canon-quality video footage. By combining the scale and impact of out-of-home with technologies that allow for more immersive, hands-on interaction, DOOH can provide a deeper more memorable level of engagement.”

Nolwen Rivet, Associate Director at PHD Media Worldwide commented:

“The flexibility and ubiquity of DOOH inventory in cities around the world make it a valuable and exciting medium to work with. City Surfers combines the more personalised experiences of interactive DOOH and mobile comms, with the public scope of a multi-market digital display campaign on a grand scale.”

A photo of the Mohegan Sun interactive bus shelter

Boston is getting a taste of the unlimited possibilities at Mohegan Sun.
The premier entertainment destination has launched interactive touchscreen games on bus shelters across the city where participants can win a variety of exciting prizes. Waiting for the bus? Just walking past? The “Tap Here” button calls to passersby promising that, “anything can happen.” Those adventurous enough to tap could instantly win an overnight stay or play a wide array of interactive touchscreen games.

In addition to the touchscreen interactions, on June 5th there was a live experiential event in Boston. At the live event, the possibilities were truly unlimited as participants were surprised with free stays, celebrity appearances, free food, Mohegan Sun gift cards and more.

The interactive touchscreen campaign will be live in Boston throughout the month of June, where multiple free overnight stays will be randomly awarded daily.

Mohegan Sun’s campaign was conceived by TAXI NYC produced by Grand Visual with media planned and booked by C2C Outdoor and Media Storm, LLC on delivered on JCDecaux screens in Boston. All are leaders in the interactive, creative advertising space and created this campaign with the goal of driving the people of Boston to get a taste of all the unlimited possibilities that await them at Mohegan Sun’s flagship property in Connecticut.”

George Galinsky, Senior Vice President of Marketing Communications Mohegan Sun, says:

“What this campaign is able to demonstrate, through the interactive bus shelters and the live experiential event, is the fun experienced at Mohegan Sun on a daily basis. The digital activation is a great way to bring that feeling to life for passersby as they go about their daily lives.”

Ben Putland, Managing Director Grand Visual New York, says:

“What the campaign for Mohegan Sun demonstrates is the power of Digital Out of Home to deliver engaging experiences that connect brands with their target audience in a really memorable way.”

Reid Miller, Executive Creative Director TAXI NYC, says:

“With this campaign, we’re able to interact with busy Bostonians, get them off their cell phones and give them a brief escape into Mohegan Sun’s world of unlimited possibilities.”

Katie Gallagher, Account Supervisor TAXI NYC, says:

“Through the wide array of stunt day executions, vinyl wraps, and various interactions, such as trivia and memory games, our interactive bus shelter campaign does a great job at establishing Mohegan Sun as not only a place for gaming, but a world-class entertainment destination.”