Sarah

How long have you been at GV for and what’s your role?
A bit over a year and a half and I’m a Senior Marketing Executive.

What’s your favourite GV campaign?
The Augmented Reality experience that we did Pepsi Max Unbelievable bus shelter, I remember reading about it when I lived in Australia and thinking it was so cool!

If you weren’t in the Marketing Team, would you rather be in the Creative Team or the Client Services Team?
Creative Team.

Would you rather have more time or more money?

More time to make more money.

Would you rather only be able to jump everywhere or only be able to walk on your hands?
Probably jump everywhere.

Steve

How long have you been at GV for and what’s your role?
Just over three years – I’m a software developer.

What’s your favourite GV campaign?
Has to be the interactive game we did for Pets at Home ‘My Pet Pals’.

If you weren’t in the Tech team, would you rather be in the Production team or Operations?
Ops. I’d get to work with Gwen all day!

Would you rather be able to breathe underwater or fly through the air?
Flying definitely!

Would you rather become twice as strong when both of your fingers are stuck in your ears, or crawl twice as fast as you can run?
Stronger with my fingers in my ears. It would make leg day easier.

Trinity Leeds – the only major shopping, dining and leisure destination to open in the UK this year is launching Trinity Kitchen, a unique indoor food hall offering a wide range of dining experiences. As part of the launch, a giant interactive video wall will also be unveiled, providing a range of touch-screen games, interactive ‘Wonder Experiences’ and a socially enabled Instagram photo wall.

The multi-purpose interactive channel encourages participants to use the touch-screen menu to search and explore the food related games, social media streams and Wonder Experiences. Shoppers can connect socially with #trinitykitchen, the live Instagram wall, where users can post photos and reviews of their dining experiences and others can rate their photos. The screen is updated instantly with the latest Instagram images delivered via OpenLoop, the Digital Outdoor campaign management dashboard.

Two food themed multi-player games ‘Pete’s a Toppin’ and ‘Guac-a-mole’ will encourage families to get involved, with different difficulty levels to suit all ages. ‘Pete’s a Toppin’ entices shoppers to help chef Pete make his pizzas in 60 seconds by hitting tasty ingredients whilst avoiding rogue toppings such as fish bones. The more pizzas made, the higher the score and the chance to make it onto the leader board which is broadcast to screens across the shopping centre. Players are also invited to enter an email address so they can be entered into a prize draw.

‘Guac-a-mole’ is a fast paced contest based in a Mexican Bar. Participants must whack the Guaca Gang of avocados that have escaped from the Crazy Chef. The more avocado characters splattered, the more guacamole, with bonus points for whacking hot chillies. Again, players with the highest scores will be added to the leader board and entered into a prize draw.

The Trinity Kitchen channel content and bespoke games were designed and built by Grand Visual, the production and creative technology partner for Trinity Leeds. The interactive wall is located in the heart of Trinity Kitchen and is intended to enrich the vibrant, urban, social eating space and provide information and entertainment alongside the regular live events.

A perfume brand has launched an interactive touch-screen campaign on Mall D6 screens in 11 shopping centres across the UK. The campaign showcases the fragrance range and offers users the opportunity to discover which fragrance is best suited to them.

The campaign invites participants to touch the screen to scatter the petals before selecting a perfume bottle to find out more. A short video for each fragrance helps users to discover key information about their floral constellations and characteristics to give shoppers an idea of which perfume will match their personality.

To reward consumers for interacting a “free surprise” is available to shoppers who text their fragrance reference to a shortcode. A unique SMS code is then sent back to their handset which is redeemable through local retail partners to help drive sampling and sales. The campaign was created and produced by Grand Visual and booked by Kinetic.

Lloyds TSB has launched a new interactive driving game to promote its Personal Current Account smart features. The ‘Sidecar Grand Prix’ game details the key features of the Lloyds TSB current account and entices people to play across Mobile, Online and Digital OOH platforms.

Created by RKCR/Y&R with production and tech build by Grand Visual, the interactive touch screen execution challenges the driver to collect different icons in the fastest time. Each icon represents a key smart feature of the current account and are then summarised at the end of the game along with the user score and call to action to visit the nearest branch or website.

The campaign was planned and booked by MEC and Kinetic. This is the first interactive campaign to run on CBS Outdoor’s LCD screens and it will also air across Clear Channel ID6’s and JCDecaux’s interactive 6 sheets.

The National Centre for Domestic Violence (NCDV) has launched an interactive billboard campaign at Euston Station to raise awareness about how people can intervene to help put a stop to domestic violence. The campaign, which launched 30 April 2012, runs on JCDecaux’s large format e-motion screens and encourages passers by to get involved in the advert by controlling the scene using their mobile phone.

Created by JWT London and produced by Grand Visual, “Drag Him Away” features an abusive domestic situation between a man and a woman with the call to action “USE YOUR PHONE TO STOP THIS NOW GO TO ncdv.org.uk/stop AND DRAG HIM AWAY.” Users can either enter the web address or scan on the featured QR code to start interacting immediately. The participant is able to control the characters by dragging the man away from the woman and onto on that adjacent billboards. The screens then synchronise to urge people to report any domestic violence situations to the NCDV so that they can intervene on the victim’s behalf.

This is the first time that e-motion screens have run user controlled content. It is also the launch campaign for Grand Visual’s Agent platform which enables mobile and digital out of home interaction. The 5-screen execution is supported by 4 additional e-motion screens plus D6 formats featuring QR codes that take the user to the website to activate their phone as the remote control.

Steve Connor, CEO of NCDV, said: “This engaging advert perfectly demonstrates the way in which NCDV helps victims of domestic violence, namely, we can put distance between them and their abuser. It encourages people to call the NCDV and start the process of securing an injunction against the abuser”

Hugh Todd, Creative Director at JWT London, commented: “An injunction is the quickest way to put a stop to domestic abuse as it puts distance between people in an abusive relationship. We wanted to highlight this fact by using the most modern channels possible. Working with mobile interactive touch screen technology, we were able to encourage members of the public to actually intervene themselves. In the future we hope people will use their phone again to separate victim and abuser, by ringing NCDV directly.”

Neil Morris, Founder and MD of Grand Visual, commented: “Agent offers consumers control over content as never before seen on DOOH. Handing the public control of on-screen content is a powerful call to action which fosters a deeper level of engagement amongst outdoor audiences. This campaign really drives home NCDV’s message to take action and stop domestic violence now.”

Spencer Berwin, Managing Director – Sales at JCDecaux, said: “This is the first consumer-controlled campaign to run on our Euston e-motion screens, providing a new way for brands to communicate with the growing rail audience. Rail commuters are highly-connected – 68% have a Smartphone and they are twice as likely to own an iPad as the average adult. Giving commuters the opportunity to control the content on digital screens through their mobiles is an exciting development in Out-of-Home, delivering the NCDV message in a powerful and relevant way.”