Land Rover is promoting the all-new Range Rover Sport with a special build digital outdoor campaign featuring an accelerator pedal, responsive interactive content and directional sound. The campaign aims to deliver the speed and thrill of the SUV’s powerful 5.0 litre Supercharged Engine to business travellers at Gatwick, Manchester and Stansted Airports over the next four weeks.

The campaign was devised by RKCR/Y&R, with production and creative technology overseen by Grand Visual. The specially adapted Digital Eyelite screens invite passers-by to “Push the pedal hear the engine.” When the pedal is pressed the user hears the sound of the engine revving and on-screen content is activated to visualise the acceleration of Land Rover’s most responsive vehicle to date.

The creative technology solution saw each Digital Eyelite unit fitted with the accelerator pedal and elements of the interior of the all-new Range Rover Sport. Each unit was also fitted with directional sound speakers so that only the person interacting can experience the full impact of the revving engine. The bespoke digital outdoor activation was planned and booked by Mindshare and project managed by Fuel, Kinetic’s creative and innovation hub.

Lynx Apollo astronaut takes over Westfield shopping centre with experiential digital OOH campaign
As part of the marketing outreach for Lynx Apollo, a 35-foot astronaut was unveiled at Westfield London – the largest interactive digital out of home special build to run in the UK.

Lynx Apollo Astronauts pose outside of Big Ben

Shoppers were given the opportunity to upload their picture by email or text to see their face displayed in the visor of the giant astronaut moments later!

The digitally activated campaign was devised by Grand Visual with tech build and execution in collaboration with Kinetic Fuel and interactive delivery via OpenLoop. Participants submitting via email will automatically receive an in-situ photograph of themselves starring as the astronaut to socially share online with friends and family. Additional content is running on screens across the shopping centre featuring Lynx ads populated with the images of people who have already participated.

Man takes a picture of the Lynx Apollo Astronaut at Westfield shopping centre

The huge 2 tonne spaceman is the latest epic experience from the male grooming brand which is encouraging entries to the Lynx Space Academy competition which will ultimately send one lucky winner on a trip to space. The 2 week campaign was planned and booked by Mindshare and Kinetic and is closely integrated with Twitter and Facebook activity and supported by proximity texts.

To support the epic Lynx Apollo launch, ‘Astronaut Me’ is an interactive digital outdoor initiative that kicks off today on mall screens and digital bus shelters across the UK. The interactive installations allow boys (and girls) to put themselves in the creative as the hero astronaut accompanied by two Lynx girls.

All the pictures generated by the interactive bus shelters and mall screens will be posted to Lynx UK’s Facebook gallery where users can tag themselves and share with friends. The interactive app was built by Grand Visual with the studio shoot directed in partnership with Minds Eye Media, the UGC is delivered via OpenLoop, and the activity planned and booked by Mindshare and Kinetic.

The final part of the OOH campaign outreach starts next month and will include a Lynx ‘Space Academy’ shuttle travelling to the Westfield London plus digital activity that allows consumers to use their mobile phones to post their face onto a giant inflatable astronaut. More on this nearer the time!