AA Roadside DOOH
To celebrate the return of being back on the road after a long period of restricted travel, The AA has parodied a famous ad for electronics brand Maxwell as the UK eases out of lockdown.

Created by Adam & Eve/DDB and produced by Grand Visual, the OOH campaign creative features Tukker the dog, sitting with the wind its hair to replicate the freedom of sticking its head out of a moving car. 

AA Roadside DOOH

The large format DOOH campaign will play out nationally on JCDecaux and Ocean Outdoor sites, and will feature a contextual shout out to each city it runs in.  

The OOH element will run as part of a wider campaign alongside television, digital and radio, as well as a partnership with Spotify on sponsored road trip playlists. 

AA Roadside DOOH

Produced by Grand Visual, with planning and buying by Goodstuff and Talon Outdoor, the campaign will run from 20th July to 2nd August 2020.

airbnb smart linear digital ooh
This week Airbnb kicked off a bright, London-wide digital OOH campaign featuring real local hosts, aiming to encourage people to sign their homes up to the accommodation marketplace.

The smart linear campaign touted the financial benefits and freedoms that being an Airbnb host brings. With creative featuring real people like Dennis, who uses it to afford his jazzy wardrobe. Or Silvia and Matteo who host to help pay for their travels around the world. The campaign capitalises on the summer holidays with people planning trips away from home and provides an alternative to leaving their homes empty.

Depending on the particular digital OOH site, the creative would display suburbs accessible from that station. For example at Waterloo station, you could be asked to become an Airbnb host in Waterloo, Vauxhall, Putney, Clapham, Richmond and Windsor.

As part of a larger campaign, we worked with creative agency Wieden + Kennedy and Media Agency Starcom. Tailoring the creative for digital OOH and localising the creative assets, ensuring they displayed the relevant locations. The campaign will run for eight weeks from the 6th August across DEPs and D6s at selected London stations.

To herald the beginning of Autumn, Sainsbury’s released a smart linear digital OOH campaign, targeting commuters and shoppers on their way home. To encourage people to stop at Sainsbury’s, the campaign drew on the anticipation and excited conversations that revolve around what to eat for dinner.

The campaign ran predominantly in high footfall commuter areas including shopping centres and along rail platforms and was designed to show two friends, family or loved ones texting about dinner.

By running a smart linear campaign, Sainsbury’s was able to use intelligent scheduling and contextual creative to better target potential customers.

Planned and booked by PHD and Talon and produced by Grand Visual, the digital OOH ran from 27th September through to the 10th November.

Additionally, Sainsbury’s ran a dynamic digital OOH campaign for their retail brand TU. The campaign matched the latest styles to real-time weather conditions. The Autumn variant was an updated version of their fashion industry-first, weather activated campaign which ran in Spring.

June was a busy awards month for Grand Visual with wins across multiple categories at Cannes Lions, Outdoor Media Awards and the Creative Tech Awards. A total of ten awards across the board with Waitrose Spring and Age UK the most successful campaigns overall for the month.

Waitrose Spring was the standout winner at the Outdoor Media Awards, taking home The Innovation Award, and both the Grand Prix and People’s Choice. Additionally, it also collected a Bronze Media Lion at the Cannes Lions Festival. The campaign was an out of home media first, with live streamed content filmed at the brand’s dairy and free range hen farms, and distributed to digital screens in 9 cities across the UK.

Another big winner for June was Age UK, whose No One Should Have No One campaign scooped up a Gold and Silver Media Lion at Cannes Lions, and the Data Award at the OMAs. It was created to raise awareness by the charity about the plight of loneliness amongst older people, in particular over the festive period. The nationwide digital OOH campaign was a great example of smart linear delivering effective creative.

Our final winner at the OMAs was for start-up brand Tailster, which came away with the SME award. Working with Talon, Tailster targeted audiences at rail and tube stations close to green parks and spaces in London, Glasgow and Edinburgh. Using a tactical approach to OOH, they were able to successfully boost their brand awareness, more than doubling their online visits in London and Scotland.

Finally, at Campaign’s Creative Tech Awards Grand Visual received a Silver for Integrated Campaign of the year for UKTV Play and a Silver for International Technology Powered Campaign of the Year for Google Play, both delivered via OpenLoop.

Overall it was a very successful month for Grand Visual and our partners, and great to be recognised for our work.