Sky Q Summons Augmented Reality digital OOH
Sun, Sea & Digital OOH!

With Summer on the horizon, we are sharing our top considerations for digital OOH this warm season. It’s a great time of year to use digital OOH to reach your target audience, as nearly half of the population become more active as the weather gets warmer! So why not consider planning your next digital OOH campaign just as you would plan a vacation?


Who’s your ideal travel companion? Family, friends or a solo adventure? Just as you consider who you travel with, it’s just as important to consider who is the ideal audience for your campaign.

Here’s an augmented reality experience we created for Sky Q, designed to target commuters with fun and games during the school holidays.


What’s your perfect Summer vacation? A relaxing seaside break or adrenalin filled adventure? Considering the moment you want to create with your digital OOH is key. What do you want your campaign to make consumers feel, think or do?

For the cinematic release for Inside Out, we created a user-generated experience in Times Square. As the movie was centred around emotions, the campaign was designed to capture a participant’s emotions before sharing them to the digital screen.

Lasting Impression

What’s your most memorable vacation? With digital OOH campaigns, it’s just as important to consider the lasting impression you want to leave. Focus on creating a moment for your audience that will truly leave a lasting impression.

Here’s an augmented reality experience we created for Disney. The social video has been viewed over 300 million times and shared over 5.9 million times around the world. It also earned the title of the 2nd most shared ad of 2015.

Want to discuss your upcoming digital OOH plans? Get in touch!

digital marketing apprenticeship grand visual

our team


How long have you been at GV for and what’s your role?
I’ve been at Grand Visual for just shy of a year, working as a Creative.

What’s your favourite GV campaign?
My favourite GV campaign is Sky Q Summons. Using Augmented Reality to create an interactive experience and allowing people to meet their favourite TV stars was awesome! Seeing the surprise on their faces really made all the hard work worth it!

If you weren’t in the Creative Team, would you rather be in the Finance Team or Operations?
I’d rather be in Operations … spreadsheets and I wouldn’t get along.

Would you rather hear the good news or the bad news first?
I’d rather hear the bad news first!

Would you rather live without the internet, or live without AC and heating?
I could live without AC and heating … watch me put four jumpers on as I find something to watch.


our team


How long have you been at GV for and what’s your role?
I’ve been at GV for 11 years and I’m the Finance Manager – or anything no-one else wants to do!

What’s your favourite GV campaign?
The Augmented Reality experience that we did for Angels.

If you weren’t in the Finance team, would you rather be in the Production Team or the Tech Team?
The Tech Team.

Would you rather be completely invisible for one day, or be able to fly for one day?
I’d rather be able to fly.

Would you rather be able to control fire or water?