This winter Sky prove that there is no need to change a winning formula with their latest DOOH campaign. For the third year they have launched the successful “Sky Difference” campaign which encourages viewers to enjoy ‘epic nights in this winter’ with Sky.

As with previous years, the Sky Difference DOOH campaign integrates live Met Office data in real-time with location data to create hyper localised, contextual messages. The campaign, delivered via OpenLoop, is running throughout the UK this January, with the creative featuring popular Sky Atlantic shows including Game of Thrones, The Affair and Blue Blood.

Created by Inferno and produced by Grand Visual, the campaign creatively mimics the current weather conditions with gusts of wind or rain and entices customers to enjoy a night in with Sky.

The campaign was planned and booked by Rapport and plays on Rail, Mall and Gym D6’s nationwide from the 4th to 18th of January.

A photo of the Cadbury Choc-a-holic Joy creative in situ

Cadbury is the first brand to create a live augmented reality (AR) experience on the new Motion@Waterloo screen in London. The 40 metre length indoor LED screen — which spans the gate line of six platforms — featured Cadbury’s “Win Your Joy in Chocolate” promotion as a domination event over two days in June.

Commuters were delighted and surprised as 3D virtual models of “chocolate joy” appeared above their heads while they waited for their trains. Passengers were unafraid to get physical as they tried to burst the virtual models by grabbing, clapping, kicking and even kissing the virtual animations! When successful they were rewarded with a Cadbury bar by promotional staff on the station concourse.

The campaign was created by integrated marketing agency Elvis. Grand Visual developed a bespoke interactive application to create the real time, spontaneous joy experience for consumers on the concourse. The campaign was planned and bought by PHD and Talon Outdoor.



BSkyB has launched a digital outdoor campaign designed to get people interacting with their new subscription service – Sky Go Extra. The campaign allows customers to explore the new entertainment service using JCDecaux touch-screen 6 sheets during a full media take-over at Charing Cross, Liverpool Street and Euston Rail Stations in London and at Manchester Piccadilly Station.

Created by Jam with production and interactive build by Grand Visual, the campaign allows commuters to find and filter content depending on the length of their journey. Once the user selects a programme they can scan a QR code which takes them to a mobile site where existing Sky customers can then subscribe to Sky go Extra. The digital OOH activity supports a broader fully integrated campaign including print, TV, experiential, social and digital.