Welcome back to our DOOH News for September 2019. This month we’ve been exploring Gen Z’s feelings on OOH, we produced a fantastic dynamic campaign for jetBlue and we went behind the scenes of digital OOH production. Enjoy!

This month… we ‘Escaped the Cape’ with jetBlue! ✈️

jetBlue airlines targeted vacationers driving to Cape Cod with this roadside digital OOH campaign. The dynamic campaign encouraged vacationers to explore different vacation destinations with similar travel times.

In other news…

The busiest quarter of the year is just getting started! Here are our top tips on how to prepare your digital OOH for the busiest period in retail.

Ever wanted to see behind the scenes at Grand Visual? Adam our producer gives us a peek into the life of digital OOH production.

With our latest promo for Google, we highlighted the data triggers used to ‘Make the Most of Summer!’

For this month’s insights, we discussed how food & beverage brands can connect with consumers through digital OOH.

We hope you’ve enjoyed our DOOH News for September 2019. If you would like to start receiving our monthly DOOH Newsletters in your mailbox, then please sign up here.

Ever wanted to see behind the scenes at Grand Visual? Producer, Adam Stephenson gives us a rare peek into the life of digital OOH production.

I think it takes a certain type of person to be a producer in digital OOH. Much like a good coffee, you have to be a subtle blend of calm, collected, smart and completely insane all at the same time. My past year working at Grand Visual has been all of these things, and damn it’s a good coffee.

There is no real ‘typical day’ in the GV office. Sure, there are daily tasks and structures in place, but the journey from initial conception through to when a project goes live is unique to each producer, and each campaign. 

During my time at GV, I’ve been fortunate enough to work on a plethora of campaigns, each with their own idiosyncrasies, and I may have even given each their own celebration dance once everything is live. Whilst no project is the same, like Liam Neeson in Taken, as producers we’ve managed to acquire a specific set of skills to help us deliver any type of DOOH campaign. In my time I have helped shape the messages of various campaigns, such as the screens of Heathrow Terminals, and created a completely unique AR experience in Times Square – it’s been a wild ride pushing great work out into the world.

Into The Spider-Verse: Combined a technically complex and visually engaging campaign with actual user engagement from the streets of Times Square, a personal favourite of mine.

Unlike Liam Neeson, as producers, we can’t tackle the whole campaign single-handedly. We need a carefully crafted team of intelligent, experienced, intuitive and often maniacal people to carry a campaign from concept to delivery. My role as producer, means I manage the assigning of tasks, client expectations, status calls, quality control, delivery documents, timeline reviews, internal stakeholder catch-ups and stand-ups (…to name a few). I told you that I had to be somewhat insane for this. 

At GV I have the privilege of working with really great people who are very good at what they do, and in turn, this only makes me better at what I do. Everyone is keen to push boundaries, make better systems, win awards and exceed expectations every time. The energy is infectious and really helps when new tasks are added to the list as quickly as I’m ticking them off. Within a week, I can see a project evolve from a simple idea to an award-winning campaign.

Pepsi Max: A super cool campaign which really shows just how far we can push DOOH, on both a technical and social scale. Interesting, creative, impactful.

When we have some downtime, you’ll often find us around the pool table or chatting on the breakout bench. There’s a really nice family vibe to GV, generating enough content to give Modern Family a run for its money. It’s great for the rare times a project isn’t going smoothly, we can always take a breather and get a game of pool in.

Overall, the life of a producer at GV is intense yet rewarding. I’ve found myself placed in scenarios I had never even thought of, working on campaigns that continually amaze me, and growing faster than I would at most other agencies. So I’m going to go ahead and drink the perfectly blended coffee, I might just need it.

After a great start to a people-focused 2019, we are excited to announce that we have expanded with five new team members!

We can’t wait to see what they will bring to our team and hope you’ll join us in welcoming them and wishing them all the best. Bolstering our ranks are:

• Francesca Denega who joins the Production Team as a producer. She will be responsible for ensuring the smooth running of our campaigns, starting with an exciting project in New York.
• Freddie Pearce, who is an awesome MGFX artist who we have worked with previously so we are very happy he has joined our talented Creative Team.
• Sheel Shah and Denzel Kyede, who will be joining our Tech Team as Junior Full-Stack Developer and Junior Systems Administrator respectively. They will be assisting on all things technology and working behind the scenes on our campaigns.
• Ozma Najib joins us to complete our finance team. She will be joining Ian and Jackie, assisting with the day to day management of our accounts

Gwen Kotschy, Head of People commented:

We refined our recruitment process this year and it’s great to see this paying off and to be welcoming five brilliant additions to the team.  Grand Visual has great heritage in nurturing Junior talent, some of whom are now our longest standing members of the team. I’m thrilled that 3 of our most recent hires are for Junior positions! And on that note, we’re not done with recruitment yet! Please take a look here at our most recent Junior positions currently open in the Creative team…

At Grand Visual, we like to think that people are at the heart of what we do.

It’s the people behind our campaigns that really matter. Without them, transporting New Yorkers into the Spider-Verse and enabling shoppers to dance with Mickey Mouse wouldn’t have been possible! 

Each year, we have grown from strength to strength, not only as a company but as a team. Here at Grand Visual, we are invested in developing the careers of our people, and fully recognising the efforts and growth of individuals over the last 12 months. With that being said, we are very proud to announce that:

• Ed Cook has been promoted to Senior Producer
• Gwen Kotschy has been promoted to Head of People
• Michael Farrance has been promoted to Full Stack Developer
• Sarah Hetherington has been promoted to Senior Marketing Executive
• Collins Nganwuchu has been promoted to Technician

Gwen Kotschy, Head of People, Grand Visual & QDOT commented:

The many promotions across Grand Visual are a testament to not just our wonderful team but also how the business rewards and acknowledges it’s talent. And with further growth across Production, Creative and Technical teams planned for this year, we’re looking forward to a people-focused 2019!’

 

If you would like to join our team then please keep an eye on our Current Openings, Twitter & Linkedin.