NBC Universal is launching a nationwide dynamic digital out of home (DOOH) campaign to celebrate the arrival of the US number one ranked late night TV series: The Tonight Show Starring Jimmy Fallon. The popular chat show premieres on E! from 1st November at 10pm, with each episode shown in UK 24 hours after the US broadcast.

The DOOH campaign features host Jimmy Fallon alongside dynamic copy and photos announcing celebrity guests appearing that night, plus the call to action to tune in to E! at 10pm. Dynamic updates are managed through OpenLoop, and target homeward bound commuters nationwide, via Rail D6 screens and London Underground’s LCD network.

The UK episodes air at 10pm, Tuesday through to Saturday each week. DOOH media is booked from 12pm-midnight on the same weekdays, in four separate bursts, through to 24th November. The campaign was planned and booked by MediaCom, produced by Grand Visual, and facilitated by OpenLoop. The DOOH push supports a broader outdoor, press and digital campaign.

Dan Dawson, at Grand Visual commented:

“This campaign delivers fresh and timely content to a captive audience, on a broadcast level. As the creative evolves and refreshes each day, the campaign builds momentum and drives intrigue and anticipation amongst commuters as they head home to enjoy their evening.”

To celebrate the arrival of Hasbro’s new Furby Connect, Hasbro is launching a unique dynamic DOOH campaign in cinema foyers across the UK. A range of fun animations will bring the new Furby Connect range to life, accompanied by dynamic, contextual, furbish commentary tied to local film screenings. The campaign runs as a weekend domination on Primesight’s D6 network and spans 90 UK cinema locations to the end of October, including the school half term until 28th October inclusive.

Produced by Grand Visual, each Furby Connect character debuts with their own style and commentary. Furbish chatter uses sound and on-screen copy, and is based around a selection of family films that align with the FURBY brand image and target market. Prior to Kubo and the Two Strings, FURBY may announce “Mystery and danger, no biggie!” or proclaim “Me have black belt in awesome” whereas, Miss Peregrine’s Home for Peculiar Children, could provoke “Stay peculiar, boom chika wow wow!” and “Seriously? Keep it strange man!”.

The campaign was planned and booked by OMD and Talon with data-driven copy facilitated by OpenLoop, which pushed dynamic copy based on location, time and film listings to each individual screen. The DOOH activation supports a broader media campaign ahead of the Furby Connect release.

Dan Dawson, Chief Creative Technology Officer at Grand Visual, commented:

“Clever use of data and technology amplifies the context effect, by delivering tactical, targeted messaging to boost engagement, and turning individual screens into real-time marketing platforms. Messaging at a screen level could change based on time and data variants to ensure the campaign remains fresh, relevant, and evolving over time.”

#SeizeTheHoliday dynamic DOOH

The latest campaign from Virgin Holidays aims to entice holidaymakers who would typically book UK or European holidays to book a long-haul trip. The ‘Seize the Holiday’ campaign, billed as Virgin Holidays biggest refresh in 31 years, features live holiday footage from 18 different locations around the world.

Produced by Grand Visual and delivered through OpenLoop, the dynamic DOOH campaign pulls in consumers holiday pictures uploaded to Instagram with the #SeizeTheHoliday hashtag. Deployed on premium digital billboards across the UK, the dynamic creative is live on the JCDecaux, Exterion, Clear Channel, Signature and Primesight networks.

Claire Cronin Virgin Holidays vice president of customer said:

“What we are really super aware of is that travel is an increasingly cluttered space, there are new entrants coming into the marketplace all the time and in order for us to get cut through, we need to be innovative….”

The digital OOH campaign is supporting the wider activity running across TV, VOD, press, radio, digital, mobile, YouTube and social.

The campaign creative was developed by AMVBBDO, planned and booked by Manning Gottlieb OMD and Talon, produced by Grand Visual and facilitated by OpenLoop.

Today, Sainsbury’s is launching a nationwide dynamic digital out of home (DOOH) campaign which will see screens across the UK running live copy to champion the UK Paralympic Team competing at Rio 2016.

The creative features photographs of individual athletes when they were young children, followed by current day shots of them as Paralympic champions excelling in their sport.

Live copy will celebrate the achievements of the Paralympians by wishing luck to those competing that evening, as well as reacting with congratulatory messages to successful athletes to capture the atmosphere and momentum of each day’s events.

The campaign will be live during the morning commute between 7am-9am, on 700 screens, spanning 6 different media owners, across roadside, retail and city centre locations until the 19th September, 2016.

The campaign is designed to capture the buzz and excitement of Rio 2016 whilst highlighting Sainsbury’s continued support of Team ParalympicsGB and its Active Kids initiative.

The idea was conceived, planned and booked by PHD and Talon, produced by Grand Visual, and facilitated by OpenLoop. The live DOOH push supports a broader outdoor, print, TV and digital campaign created by AMV BBDO.

Tom Howe, Project Manager at Sainsbury’s commented:

“Our ambition is to raise awareness of these world class Paralympic competitors in Rio this summer, and to help keep sports fans connected to the action.  Sainsbury’s continue to be champions of our Paralympians and we are excited to be demonstrating our support for them in a new way through our Digital Outdoor campaign.”

Becca Stafford, Business Director at PHD commented:

“Digital Out of Home is the perfect medium for capturing the dynamism and sense of momentum we saw recently around the Olympics and anticipate again for the Paras, enabling us to bring the excitement and action of Rio to audiences across the UK in real-time, and hopefully to inspire future generations to take up the challenge.”

Dan Dawson, Chief Creative Technology Officer at Grand Visual commented:

“As well as bringing the anticipation and fun of the Rio Games to fans whilst they are out and about, this campaign emphasises Sainsbury’s continued sponsorship and support of these athletes and taps into the national sentiment we hold for these professionals competing on the world stage at Rio.”

Amy Baker, Client Manager, Talon said:

“We wanted to ensure Sainsbury’s were first in line to congratulate the athletes competing in Rio. This dynamic live DOOH campaign has enabled Sainsbury’s to bring the latest news from the games direct to commuters Nationwide each morning during their commute.”

Elizabeth Arden have launched an intelligent data-driven Digital Out of Home campaign to introduce their new high-tech invisible skin shield: PREVAGE® City Smart Hydrating Shield SPF50.The dynamic campaign uses live pollution data to alert Londoners when levels are high and emphasise the benefits of using PREVAGE® City Smart Hydrating Shield SPF50 for neutralizing the impact of environmental and oxidative stress on the skin. The 2-week campaign runs on Exterion Media’s Digital Escalator Panels at Oxford Circus Tube Station, alongside a Digi-Wall domination from the 1st August.

Created by Grand Visual, the campaign provides pollution facts and statistics, with the call to action to “Outsmart the City” and protect skin against pollution with PREVAGE® City Smart Hydrating Shield SPF50. Delivered through OpenLoop, real-time pollution data is pulled from LondonAir, which provides pollution readings pinpointed to Oxford Street.

The DOOH activity was planned and booked by Talon Outdoor and PHD and supports a broader campaign including video on demand, print, and digital.

Janine Fernandes-Havenga, Senior Brand Manager from Elizabeth Arden, commented

“As the leading authority in high-tech environmental anti-aging solutions, it is befitting that we are introducing PREVAGE® City Smart Hydrating Shield SPF50, with a bespoke, high-tech Digital Out of Home campaign. What better way to drive home our message than with the immediacy and context of real-time, location-specific pollution readings.”

Dan Dawson, Chief Creative Technology Officer at Grand Visual said:

“This campaign harnesses the context effect by providing a tailored and compelling reason to pay attention. The data provides the relevance and justification for buying a product that is designed to combat the ill effects of pollution that each person is experiencing, in that location, and at that moment, delivering Elizabeth Arden’s message with much greater impetus.”

Volkswagen and Zipcar’s dynamic DOOH campaign launched this month promoting their new partnership. Throughout July, Zipcar and Volkswagen are offering Golf GTE plug in hybrids across London, allowing city goers to experience sustainable city driving, without the complication of car ownership.

Produced by Grand Visual and delivered through OpenLoop, this agile and reactive campaign delivers messages targeted to the location of each screen. Copy provides live updates on traffic, weather and any other events that may affect journey times. Through the use of real-time messaging at a local level, the ZipWagen campaign harnessed the context effect to increase effectiveness.

Created by Adam & Eve DDB, the campaign was planned and booked by MediaCom and was live from July 4-17th on Clear Channel, JCDecaux, Outdoor Plus and Storm Digital networks across London.

Co-operative Supermarket are using dynamic DOOH activity in support of their ‘Unpredictable Summer’ campaign. Running from June 10th to 29th of August, the campaign promotes the supermarket’s summer products by delivering targeted contextual messages.

Running across six major UK cities, the campaign will reference events such as the UEFA Euros, Wimbledon, Rio Olympics and Notting Hill Carnival. The dynamic DOOH campaign supports Co-op’s ‘Unpredictable Summer campaign which is touring town centres across the country offering up unpredictable and delicious dishes at pop-up events this summer.

OpenLoop, the dynamic campaign management platform, will update the campaign creative throughout the live period. The dynamic content will adapt across the summer ensuring the copy is always fresh and relevant, no matter what the occasion this summer.

The activity was planned and booked by Talon and Rocket, with creative supplied by Dinosaur Creative Communications and production from Grand Visual. The campaign is live across JCDecaux, Exterion, Clear Channel, Ocean Outdoor and Signature Outdoor networks until the 29th of August.

Twitter #CannesCan DOOH

Cannes Lions Festival of Creativity, where all the big names from the advertising world congregate to debate, drink and mingle, is the setting for a new public service from Grand Visual and Clear Channel. #CannesScan, a Twitter enabled DOOH campaign, summarises the mood, chit-chat and hangovers on the Croisette. All in the world’s first truly global language – emojis.

18th-25th June, Cannes, France: #CannesScan, is a live Twitter poll of the emojis being used in reference to all things #CannesLions during the world’s most important advertising event. The trending emoji will be published regularly through each day on Le Grand Screen, a giant 16-metre-long digital billboard above The Grand Hotel.

Attending Cannes Lions is such a tough gig. Festival attendees may be too busy, too tired, too hungover or too “refreshed” to get to grips with all the latest gossip. #CannesScan will keep them “in the know” throughout the day and night with just a glance up at the digital billboard. From the Gutter Bar to the Palais and even from the yachts in the bay #CannesScan is a vital utility for the hard-working and hard-partying festival folk.

The creative brings the emoji centre stage, in a simple execution that flicks through a range of symbols and expressions, before landing on the most popular emoji of the moment. The featured emoji is a bold visual summary of how Cannes is feeling. The simple public service, demonstrates the strength of digital OOH to amplify social conversations on a grand scale using the largest, most prominent screen in Cannes.

#CannesScan is coordinated through OpenLoop, the Digital OOH campaign management dashboard, which analyses #cannes themed twitter streams and publishes the outcome on the unique Le Grand Screen, towering 12 stories high, and clearly visible across the bay, day and night. A network of D6 screens on the ground also feature the real-time emoji poll.

Ric Albert, Digital Director at Grand Visual, said:

“When you are feeling jaded, and potentially a little inebriated, an emoji will do. Visual analytics are easier to read than the written word, and the minimalist simplicity of this execution is its strength. So you can forget scouring social channels, press releases and news articles – simply look up at #CannesScan, to get the true, uncut, public view on the street. Find out if it’s happy hour cocktails, or if there are too many Lion losers bringing down the mood in the bars, with one simple emoji”.

Chris Pelekanou, Commercial Director at Clear Channel UK, commented:

“#CannesScan is here to help the Cannes crowd garner the mood on the street. It’s on-trend and particularly relevant to the advertising community given the success of Domino’s emoji campaign here last year, which took home the Cannes Titanium Grand Prix. It demonstrates the huge potential of combining OOH with social media platforms for connecting with people on their own terms, in a way that is relevant, accessible and potentially humorous.”

Post Lions #CannesScan Summary:

Mornings in Cannes were positive, with all emoji’s showing people looking forward to the day ahead, from sunshine, smiley faces & peace signs, mornings were a surprisingly positive place in Cannes, and emoji’s were a far cry from the sore heads and hangovers expected.

Throughout the week the mood at midday was the most varied. Quite likely due the fact that every day was different, from networking, sunbathing, or listening to an inspiring talk. The varied emoji use shows the variety of the week.

Whilst there was variety during the day, when evening came, one thing was clear, people only had one thing on their minds – Cannes Lions awards. The top emoji’s of the evening was Trophy, stars, hands clapping. Whilst some may say Cannes is just about the Rose and beach parties,  #CannesScan shows people are happy to celebrate great work.

ECB_DynamicDOOH

The England and Wales Cricket Board (ECB) has launched a summer-long Digital Out Of Home (DOOH) drive to promote the action and excitement from England’s 2016 summer internationals against Sri Lanka and Pakistan. The dynamic DOOH campaign incorporates live scores from each match, campaign imagery celebrating wicket, run and other major milestones as they happen and, on select sites, the latest from the @EnglandCricket Twitter account.

The campaign represents an innovative approach to delivering the ECB’s marketing strategy, which aims to raise awareness of England Cricket, connect with existing fans and attract new followers to the sport. The campaign launched today in Leeds for the Headingley test and will run on DOOH sites within or close to each host city during each match.

The campaign was designed by the ECB’s retained creative agency, Matta, and produced by Grand Visual, with Opta Sports providing the live scores and match data. Dynamic delivery is managed via OpenLoop, the Digital Out of Home campaign management dashboard, which combines the three data sources: live match data, the @EnglandCricket Twitter feed and the reactive campaign imagery.

The dynamic DOOH campaign will also be live for the England women’s Natwest IT20 match against Pakistan, which forms part of a double header IT20 alongside the men’s match against Sri Lanka at Ageas Bowl on Tuesday 5 July. The digital outdoor site for this match will be at Westquay Shopping Centre in Southampton.

In total, the dynamic DOOH campaign will run across 9 cities including Leeds, London, Manchester and Birmingham, span 4 media owners and takes in over 20 different outdoor sites. In addition, the ECB will be running their It’s Not Just Cricket campaign on a further 10 outdoor sites at key times when international matches are not in progress.

The campaign was planned and booked by Talon and AMS, and utilises large, iconic, proximity DOOH inventory to take the buzz and excitement of each match beyond the cricket ground’s perimeter and extend the action within the host city.

Rob Calder, Head of Marketing at ECB commented:

“Our ambition is to raise awareness of the world class cricket being played this summer, and keep sports fans connected to the action. Exploiting innovative digital outdoor media in this way will link to our online activity and deliver a cohesive campaign across channels.”

Dan Dawson, at Grand Visual commented:

“This campaign from the ECB represents an intelligent use of the medium that will delight fans across the UK. The campaign is fresh, geo-targeted and plugged into ECB’s all important online and social channels.”

Sky, the UK’s biggest OOH advertiser, has launched a nationwide dynamic digital OOH campaign supporting the launch of Sky Q, a new wireless home entertainment service that offers a “Fluid Viewing” experience. The campaign creative delivers contextual messages along popular commuter routes to promote the benefits of the Sky Q service in a highly impactful way.

Through OpenLoop, the DOOH campaign management dashboard, location data is layered with audience mapping data to programmatically deliver the creative. Using the ‘Take It With You’ campaign messaging, the digital OOH contextualises the creative according to the location, time of day and the route people are traveling, mirroring Sky Q’s Fluid Viewing service.

Dan Dawson, Creative Technology Director at Grand Visual comments:

“Programmatic creative allows brands to harness the ‘Context Effect’ – data and creativity coming together to communicate in a more resonant and effective way. For the Sky Q campaign, real-time audience information and data insight are used to deliver highly relevant and contextual messages at scale.”

Michael Cobb, Group Account Director at Rapport adds:

“This campaign maximises the efficiency of digital OOH by using creative automation to convey Sky Q’s fluid viewing offering and providing consumers with specific reasons to believe in the product.”

The dynamic campaign was planned and booked by Rapport and MediaCom, with creative supplied by Brothers & Sisters. The campaign is playing out across JCDecaux, Ocean, Primesight, Clear Channel, Signature and Exterion networks across the UK from February 29th.

The digital activation is part of a large multi-media launch campaign which started on February 12th. A wider OOH campaign is also currently running across the UK.