Entertainment insights for Digital OOH. Spider Verse Times Square campaign
Charlotte Jones, Marketing Apprentice, shares how the biggest entertainment brands are using digital OOH to bring characters and storylines to life.

Did you know that US consumers spend almost as much time watching videos as they do working?¹  Or that over 60% of Millennials and Gen Z consumers stream videos daily?²  Whether you’re a film buff or a series binge-watcher, or maybe you got an account simply to see what all the fuss about Stranger Things is, streaming is a part of our everyday lives.

So it should come as no surprise that the world’s biggest entertainment clients are revelling in it – with epic digital OOH campaigns. We’ve worked closely with brands such as Amazon, Spotify, Disney and Netflix to craft memorable digital OOH experiences that bring characters and storylines from popular shows to life.

Let us show you a few examples…

Amazon Prime Good Omens

Amazon Prime brought Armageddon to Times Square with this awesome Augmented Reality experience for Good Omens.

Netflix The Haunting of Hill House

Netflix scared fans with this horrifying, Augmented Reality experience for the Haunting of Hill House at Comic-Con NY 2019.

Disney My Disney Side

Disney shared the magic at this unsuspecting mall, with an immersive Augmented Reality experience!

With the dawn of digital, it should come as no surprise that 46% of internet users say that they prefer to access music through online services than buy it offline.³  Considering there are over 7 billion internet users in the world… that is a lot of people!

As well as “video on demand” brands, we have also worked closely with some of the biggest music entertainment brands, including Spotify and Google, to create awesome dynamic digital OOH campaigns. Both of these examples played important roles within the brand’s broader campaign strategy.

Spotify 2018 Wrapped

Spotify gave their premium users the chance to see their ‘wrapped’ playlist appear on iconic billboards in New York, London, Berlin & Melbourne.

Google Play Music

Google Play Music showcased the app’s ability to suggest the perfect soundtrack for the consumer’s mindset at that moment.

Want to discuss your upcoming digital OOH plans? Get in touch!

Netflix, the on-demand streaming service for watching TV shows and films, has launched a socially enabled Digital Out of Home campaign targeting students across the UK. The campaign entices students to interact by posing regular questions alongside a University specific Twitter hashtag and features localised replies on digital 6-sheets across 36 UK Universities.

The campaign consists of 6 different executions and poses questions on a range of popular themes from horror and superheroes to hit TV series Breaking Bad. For example, in Manchester students are told “There’s a haunted shed full of horror titles on @NetflixUK but which one gets Manchester students hiding behind the sofa? Join in at #NetflixUoM”. Both questions and Hashtags are regionalised and replies are geo-targeted in a University specific playout powered by OpenLoop.

The Digital Outdoor campaign is produced by Grand Visual, planned and booked by MEC and Kinetic with creative from Feref. The Twitter activity is managed by We are Social and delivered using the OpenLoop dashboard to a national network of on-campus screens provided by Redbus and Popcorn Outdoor. The campaign will constantly evolve staying fresh and relevant throughout the eight week booking period and will be supported by linear content as well as a static poster campaign.