Lionsgate Films employed a nation-wide multi-format digital out of home campaign to announce the August 14th UK opening of explosive action-movie Expendables 3.

The third instalment of the action franchise features a host of box-office stars, including Sylvester Stallone, Arnold Schwarzenegger, Jason Statham, and Harrison Ford, and promised a new team, new attitude, and new mission. The film introduces some new blood to the line-up of veteran action heroes, as they battle to take down Expendables co-founder and notorious arms trader, Conrad Stonebanks (Mel Gibson).

The campaign ran on JCDecaux and Exterion Media rail, retail and roadside screens, at locations across the country, including Cromwell Road, Westfield malls, M1 Arch and Motion@Waterloo. Creative, produced by Grand Visual, featured clips from the trailer and animated images of the stars along with the strap line “New team. New attitude. New mission”.

Ascot Racecourse was the venue for the UK leg of the Red Bull Air Race on August 16th and 17th. As befits the “fastest, most demanding race on Earth” creative agency Y&R turned to the UK’s largest indoor advertising screen — JCDecaux’s Motion@Waterloo.

After a three year break the Red Bull Air Race returned better than ever with twelve elite pilots, including the defending World Champion, Briton Paul Bonhomme, in competition. Over the weekend, the daring pilots raced around low altitude courses between high pillars, or “Air Gates” in what is recognised as one of the fastest and most exhilarating of extreme sports. The final results saw a Brit one-two with Paul Bonhomme and Nigel Lamb taking the top two spots, followed by Frenchman, Nicolas Ivanoff and Germany’s Matthias Dolderer.

The Motion@Waterloo creative featured footage from the daredevil race and the public was encouraged to either visit the event at Ascot, or view it live on Sky Sports.

Creative was overseen by Y&R, with digital production by Grand Visual. Media was planned and booked by Talon.

The Dove Invisible Dry campaign kicked off with a tactical digital experiential event at Waterloo station to coincide with Royal Ascot’s Ladies Day.  Taking advantage of one of the most fashionable days of the year, women heading to Royal Ascot were offered the chance to have a professional photograph taken.  

Grand Visual developed a custom tablet app that live-streamed selected images via OpenLoop to Motion@Waterloo. Experiential staff took a photo, and could then select or type a line of copy to be showcased to the busy station concourse, and shared across Facebook.

A live infographic displayed the spread of colours commuters were wearing on the station concourse, and was updated in real time.

Callum Galloway, Dove deodorants brand manager, added: “We are very excited to be working with Kinetic Active and Grand Visual on this unique activation. It is an amazing opportunity to bring this colourful campaign to life using ground breaking technology.”

The event was conceived and planned by N2O, with media planned and booked by Mindshare and Kinetic. Digital production was by Grand Visual.

Cadbury is the first brand to create a live augmented reality (AR) experience on the new Motion@Waterloo screen in London. The 40 metre length indoor LED screen — which spans the gate line of six platforms — featured Cadbury’s “Win Your Joy in Chocolate” promotion as a domination event over two days in June.

Commuters were delighted and surprised as 3D virtual models of “chocolate joy” appeared above their heads while they waited for their trains. Passengers were unafraid to get physical as they tried to burst the virtual models by grabbing, clapping, kicking and even kissing the virtual animations! When successful they were rewarded with a Cadbury bar by promotional staff on the station concourse.

The campaign was created by integrated marketing agency Elvis. Grand Visual developed a bespoke interactive application to create the real time, spontaneous joy experience for consumers on the concourse. The campaign was planned and bought by PHD and Talon Outdoor.

This month Lurpak began a mouth-watering DOOH campaign to promote their new Cook’s Range, one of the biggest launches in the brand’s history. The activity ran across Rail, Roadside, Underground and Tesco screens and played as a domination on JCDecaux’s Motion@Waterloo screen alongside experiential cooking events.

Created by Wieden & Kennedy, Grand Visual delivered digital production for the nationwide linear campaign and also animated print assets for the Motion@Waterloo domination which ran from 24-26th April. The campaign was planned and bought by Carat and Posterscope and supported by TV, digital and in-store activities. Following the London launch, the campaign will roll out at other stations across the UK, including Manchester, Leeds and Glasgow.

This month Google Play launched a large-format DOOH campaign at two of the UK’s busiest rail stations – Euston and Waterloo. The campaign demonstrated the breadth of content available to enjoy and share on the platform across music, TV, film, news and games.

Grand Visual produced several executions to showcase the most popular content trends from Robbie Williams, and Ellie Goulding, to Game of Thrones and Peppa Pig. The campaign ran on JCDecaux’s iconic Motion@Waterloo screen and a multi-screen execution version ran across the large-format eMotion screens at Euston Station. The campaign was supported by a broader outdoor push created by Isobar and planned and bought by Talon and OMD, as well as national TV and online activity.

Audi, the UK’s leading premium automotive brand, is the launch partner of Waterloo@Motion, the UK’s largest indoor advertising screen, which went live today for the very first time at London’s Waterloo railway station.

Motion@Waterloo is a powerful new communication channel at the UK’s busiest station, delivering a captive audience of four million commuters every fortnight. Part of JCDecaux and Network Rail’s vision for the future of rail advertising, it consists of a state-of-the-art, 40 x 3 metre, 6mm pixel, high-definition screen spanning the length of the concourse.

It launches with the Audi Dashboard, a creative concept featuring branded content developed specifically for the Motion@Waterloo  site by ad agency BBH London and produced by Grand Visual. The Audi Dashboard features live statistics and contextual messages about “One day in the life of Waterloo” – a series of quirky station facts which are compared to the Audi range. For example: “31,451 cups of coffee bought. If this was petrol, you could drive an Audi A3 Sportback to the moon.”

The dashboard offers genuinely useful, real-time information, including how many seats are available on trains departing from Waterloo.  This and all other statistics refresh every two minutes to keep the audience engaged especially during long waits.  Additionally, a Twitter feed from #AudiWaterloo keeps commuters entertained and allows them to participate in the conversation on-screen.

Waterloo Motion is part of a plan targeting the affluent commuter audience in a progressive way across Waterloo, Euston, Victoria and Charing Cross stations. Reaching an audience of two million highly connected commuters, Waterloo Motion is a key ‘gateway’ to London and the affluent South East.

The campaign was planned by MediaCom, delivered by JCDecaux and bought by Kinetic. The Audi Dashboard was created and designed by BBH London with digital production by Grand Visual. Data analysis and visualisation was provided by Information is Beautiful.  All dynamic content and live feeds are managed through OpenLoop and pushed live to the Waterloo Motion.