Welcome to our DOOH News for August 2019. This month, we’ve been busy working hard on a brand new campaign for Google, exploring new technology for augmented & mixed reality and much more. Enjoy!

This month… Google owned British Summertime!

Google extended its “Make the Most of Summer” campaign with a responsive, data-driven digital OOH push, demonstrating how Google is there to help you enjoy the Summer.

In other news…

Want to find out how some of the world’s biggest entertainment brands are using digital OOH to bring their shows to life?

Our Creative Technologist shares a behind-the-scenes look at Mo-Sy’s StarTracker technology for Augmented & Mixed Reality.

Here’s our latest showreel, showcasing the creative possibilities of dynamic for digital OOH. Enjoy!

Want to know what campaigns made our Top 5 Dynamic Digital OOH Campaigns?

It was amazing to see our key digital OOH moments highlighted in this piece from Campaign Mag.

Our CCO Dan Dawson gave us a backstage view of Outdoor Cannes Lions 2019, plus a look at Digital’s progress within the category.

Here’s our tips for successfully rolling out global digital OOH campaigns.

We hope you’ve enjoyed our DOOH News for August 2019. If you would like to start receiving our monthly DOOH Newsletters in your mailbox, then please sign up here.

To promote its latest TV series “Good Omens,” Amazon Prime Video launched a thrilling digital OOH campaign.

The series, based upon Terry Pratchett and Neil Gaiman’s novel of the same name, follows the unlikely pairing of an angel (Michael Sheen) and a demon (David Tennant) as they join forces to save the world from the apocalypse. As one of the most hotly anticipated shows of 2019, Amazon wanted to bring the surreal scenarios faced by the protagonists to life with a takeover of Times Square.

As the digital OOH roadblock took over Times Square, the crowd was plunged into terrifying Armageddon scenarios through live animations and a countdown to the end of the world. The mixed reality digital billboard towered above the pedestrian plaza bringing Good Omens to life, with Kraken tentacles, UFOs and giant fish raining down on the crowd below. Just as the audience recognized themselves on the big screen the doomsday scenarios unfurled around them. The mixed reality experience created a fun and memorable experience giving participants the ability to share the moment on social media.

Supporting the apocalyptic takeover, were additional large-format digital OOH billboards around Times Square, featuring the countdown to doomsday and the start of the highly-anticipated series.

The campaign was conceived by Amazon Studios and produced by Grand Visual.

Ric Albert, Creative Director at Grand Visual, said: “The Apocalyptic AR activation stops people in their tracks in an engaging race to save the world. It provides content that connects the audience to the series storyline and immerses them in a 5-screen Times Square roadblock. The live countdowns build on the excitement and anticipation of Good Omens debut on Amazon Prime Video.”