This December Cadbury has launched a real-life advent calendar as part of its Christmas campaign. Twenty-four purple trucks are making their way around the UK throughout December, bringing the #Cadvent calendar to life!

Already making a splash around the country, Cadbury’s purple trucks are revealing treats every day in the run up to Christmas. The spectacular event is supported nationwide through a fun, live digital OOH campaign.

The dynamic campaign is updated daily with the latest photos, videos and social media activity from the previous day’s event. Extending the campaign’s reach even further Cadbury’s have used Digivans to amplify the dynamic content in locations where there is no fixed DOOH media available.

Jeremy Taylor, Strategy Director at Grand Visual commented:

“Being able to share the joy and excitement from #Cadvent events around the country via DOOH is great way to extend the event to those not able to experience it in person.”

The campaign was managed through OpenLoop with creative by Fallon, production by Grand Visual and media planned and booked through PHD and Talon. Elvis were responsible for capturing all footage from the live events.

The weekend of the 19th–20th September saw forty cyclists, including Grand Visual’s Founder Neil Morris, take part in Kinetic’s annual charity fundraising cycle ride. This year’s challenge was a two-day ride through the mountains of Lombardy which resulted in over £70,000 being raised for the Alzheimer’s Society.

The gluttons for punishment were led by Kinetic’s Chief Executive, Stuart Taylor, and included representatives of Kinetic, Clear Channel, MSIX, JCDecaux, MEC, Primesight, Mindshare, Maxus, the7stars, and Grand Visual.

The title “Kinetic Tour of Lombardy” belies the punishing nature of the ride — also known as “The Climber’s Classic” the route took the riders up some seriously steep inclines in damp and foggy conditions (as can be seen from the photos shown here). It was not going to be an easy weekend — in the words of our boss, “it was brutal” — but the team was committed to completing the tough mountain route for a worthy cause.

And their gruelling two days in the saddle were well-rewarded, because by the following week it was revealed that they had raised over £72,365 for the charity. Congratulations to all who participated, and to all those who helped the riders on their way.

Throughout July, Unilever used state of the art colour-recognition outdoor interactive poster sites to celebrate the launch of Dove Invisible Dry deodorant and its “100 colours” campaign.

In the first use by a beauty brand, the digital 6-sheet outdoor campaign featured colour recognition technology developed by Grand Visual. When a user stood in front of the screen the technology identified and captured the dominant colour they were wearing. The application applied this to the creative on the screen – changing it to reflect the colour of the clothes worn by the person. The concept tied in perfectly with the Dove campaign to encourage women to be colour confident by using new Dove Invisible Dry deodorant. Each digital “D6” unit delivered location specific messaging, directing consumers to the local Boots store in that shopping centre.

The campaign was planned and booked by Mindshare and Kinetic and ran in key shopping centres across UK, including Bluewater, Lakeside, Trinity Leeds, Centre MK and the Bullring. The activity formed part of a wider digital out-of-home campaign that delivered reach in fashion environments and in close proximity to relevant retailers.

Callum Galloway, Dove Deodorant Brand Manager said, “It is very exciting to be working on yet another ground breaking activation to bring to life the Dove Deodorant Invisible Dry campaign. Once again we are putting women right at the heart of our campaign and encouraging them to embrace colour confidence.”

Dan Dawson, Creative Technology Director at Grand Visual added, “This innovative use of colour detection technology is a perfect fit with the campaign messaging talking about the product’s use on 100 colours. We delivered messaging tailored to the very clothes a person in front of the D6 screen was wearing, creating a fun, powerful and engaging experience.”

Watch here