Founder Neil Morris and the GV New York team with their haul of six Mediapost DOOH Awards

In July, Grand Visual opened its doors in New York City. It’s been an eventful and satisfying few months as we set about integrating OpenLoop, our dynamic campaign management tool, into the US networks, and building on the creative production work we had already been doing for American clients.

Given that we’re the new kids on the block in NYC, you can imagine how pleasantly surprised we were to receive a bunch of Mediapost Digital Out of Home Award nominations. Our surprise turned to joy on the night when last Tuesday night we walked off with six awards, including Best in Show!

The awards won were: Best in Show for “Google Front Row”, Platform (Augmented Reality) for “Pepsi Max Unbelievable Bus Shelter”, Best Venue/Location Based Execution for “Google Front Row”, Best Park/Sports Arena/Stadium Concert Venue for “Google Front Row”, Best Execution Promoting a Brand within Industry Vertical (Beverage) for “Pepsi Max Unbelievable Bus Shelter”, Best Technology/Consumer Electronics for “Google Outside”.

It was a thrill for our work to be recognised to such a degree by the US industry, and a true highpoint to our first year in the Big Apple. We couldn’t have done it without great clients and agency partners. We hope our success at the Mediapost DOOH Awards will be an indicator of great things for the future of Grand Visual New York.

MediaPost created the Digital Out-of-Home Awards to recognise the most innovative and effective advertisements in Digital Out of Home media.  Grand Visual was one of the most awarded agencies at the ceremony held in NYC, taking Best-in-Show in the ‘Industry Vertical’ category for ‘Lynx Apollo’, an interactive campaign which enabled spectators to project their own faces onto the visor of a 12-meter tall astronaut. The campaign also won the Consumer Packaged Goods category.

‘Mischievous Minions’, Grand Visual’s interactive mobile-controlled campaign for Universal Pictures won the Mobile Integration category. Both campaigns were powered by OpenLoop, the campaign management dashboard for delivering live, dynamic, Digital Out of Home campaigns across multiple networks.

The judging panel consisted of experts from the fields of advertising, marketing, digital technology and outdoor media.