To celebrate the global nature of the UEFA Champions League Final, Heineken UK launched a closely integrated social media and digital outdoor campaign to capture the global conversation inspired by one of the largest annual sporting events in the world. The Twitter powered world map dominated digital out of home sites across London and encouraged people to “Feed the Tweet Map.”

Developed by MediaVest, Grand Visual and booked and planned Kinetic, the map visually represented the number of people tweeting about the final in each country at any one moment. Expanding and shrinking Heineken beer bottles correlated to the volume of all tweets coming from all corners of the world in real time and tapped into its global tag line ‘Open Your World’.

The data was collated, augmented and pushed out using Grand Visual’s OpenLoop platform, which enables live and dynamic campaigns across the DOOH space. Heineken’s Twitter-powered world map appeared across seven major digital outdoor sites and was part of a broader outdoor push to ‘paint London green’. Through a combination of static, digital and backlit sites encompassing road, rail and air routes into and out of London, it was anticipated to reach 75% of all adults in London an average of 24 times during the campaign period.

Rick Lawrence, marketing manager for Heineken UK, said: “We are delighted with this media first, the innovative linking of Twitter, new technology and digital outdoor brings standout to our Outdoor campaign in a way that is truly befitting of the world’s most international beer brand and Europe’s most prestigious club football competition. On average, 8m London adults will see the campaign activity, driving awareness of Heineken’s premium credentials to an all-time high in the UK.”

Today, the international directories company, is launching the world’s first localised, real time, and destination specific digital out of home campaign to promote its local business directories. The campaign will run on JCDecaux’s Transvision screens at busy rail stations across the UK and will syndicate content from’s online directory with the destination of the next departing train.

The campaign features information from about local businesses including public user ratings. This information is syndicated with the National Rail’s database to identify and target defined segments from the 3 million weekly Transvision rail audiences with destination specific content.

The campaign was created by Rapier and digital production specialist Grand Visual and uses our OpenLoop platform to stream content that is contextual to the audience’s home location and publishes it on screen. For example if the next departing train is to Southend-On-Sea at lunchtime, the copy may include “Heading to Southend-On-Sea? Try Southchurch Park Cafe 01702 603 486” and then provides a customer review “A great place for coffee and cake, or tea and biscuits” and finally the strapline and call to action “ for reviews wherever you’re heading.”