Members of Team Grand Visual with their haul at the Creative Out of Home Awards

Wednesday night saw us pick up another haul of prizes, this time at the Creative Out of Home Awards. Five of the campaigns we worked on over the past year won awards, with a further seven garnering Commendations.

We were honoured to receive the prestigious Chairman’s Award for our work alongside Adam & Eve DDB on “Google Front Row”. Our other award winners were “Pepsi Max Unbelievable Bus Shelter” in the Viral category, and “Google Front Row” for Innovation. Grand Visual work also picked up seven Commendations, including our Sydney, Australia “Into the Storm” AR activation in the International category, and “Google Outside” in the Digital Campaign category.

“Dove Ladies Day”, and McDonald’s “See one. Want one.” — activity we also had a hand in — received awards in the Multi-platform Campaign and Experimental/Ambient categories respectively.

What with our recent wins at the Mediapost Digital Out of Home Awards, November has been a proud month for GV.

Continuing its campaign to hero ‘The Big Mac’, McDonald’s launched an innovative, live, one-day Digital Out of Home stunt. As people walked below a giant digital billboard situated at a busy London junction, tantalising ‘Thought Bubbles’ featuring McDonald’s flagship burger magically appeared above their heads and appeared to follow them along the high street.

The playful campaign saw ‘The City of London Gateway’ billboard, owned by Outdoor Plus, taken over and turned into an interactive spectacle on Aldgate High Street. Created by Leo Burnett with production and creative technology from Grand Visual, the campaign featured a picture of the iconic Big Mac alongside the caption “See one. Want One”. The digital activation used Grand Visual’s ‘Agent’ platform to enable live interaction between a tablet (and mobile) device and a Digital Out of Home screen and was controlled by on-site operators. Thought Bubbles could then appear on cue and glide above the heads of the crowds with the content on-screen perfectly synched with the speed and direction of passers-by.

The one day event delighted hundreds of commuters and city workers who were seen sporting Big Mac thought bubbles, just moments away from McDonald’s nearest restaurant on Commercial Street. The cheeky Digital Outdoor execution was planned and booked by OMD and Talon. A video of the humorous footage was posted online to watch and share here.