You may be reading this whilst relaxing on your Summer holidays, but for consumers, the busiest quarter of the year is just getting started! 

With 28% of shoppers completing their Halloween shopping in September¹…

And research from eBay showing that shoppers made two searches for “Christmas” every second on its site in August last year ²… it’s never too early for brands to start thinking about their outdoor campaigns for Q4.

Consumers are constantly on the lookout for the best deals, and digital OOH has the ability to engage shoppers on-location, showcasing products and displaying offers in real-time.

Let us show you a few examples…

eBay Fill Your Cart With Colour

eBay brought shopping inspiration to the streets of the UK, with this colourful, weather-activated digital OOH campaign.

Estée Lauder Clinique Chubby Plump & Shine

Here’s an engaging Augmented Reality experience we created for Clinique to promote the launch of its latest product.

Topshop Autumn/Winter 2015

Here’s a linear digital OOH campaign we produced for Topshop to promote their highly anticipated Autumn/Winter collection.

Marmite Love It or Hate It

Controversial condiment brand, Marmite, enabled shoppers to join in with its interactive Christmas digital OOH campaign.

Want to discuss your upcoming digital OOH plans? Get in touch!

In the first ever interactive Christmas lights installation on Oxford Street, Marmite is promoting its limited-edition Gold Christmas jar in a campaign that features members of the public. The campaign allows participants to submit a picture of themselves wearing an expression of love or hate and see it displayed on a specially designed digital banner hanging above Oxford Street by Selfridges.

Created by DDB with production and technology by Grand Visual, the campaign encourages participants to tell the world what they think of Marmite by uploading their pictures via Marmite’s new Facebook page. Shoppers on Oxford Street can also get involved through an interactive bus shelter screen fitted with a camera near Bond Street tube station which goes live later this month.

All photos are delivered through OpenLoop, Grand Visual’s digital Out of Home campaign management dashboard. Those taking part will be given an allotted time slot to see their image on the screen. Those who can’t make it down to the capital can still see their ‘face in lights’ via a live webcam and an online gallery on Facebook.

The campaign was planned and booked by Mindshare and Kinetic and will be seen by more than 40 million visitors expected to flock to London’s Oxford Street during Christmas. The display runs for six weeks during the festive season.