You may be reading this whilst relaxing, but for consumers, the busiest quarter of the year is just getting started! 

With events such as Black Friday, Halloween and Christmas all packed into Q4 consumers are constantly on the lookout for the best deals, and digital OOH has the ability to engage shoppers on-location, showcasing products and displaying offers in real-time.

Almost a third (31%) of all consumers expect to still be shopping during December, while 43% plan to have finished their shopping before Black Friday (IPA, 2024).

Younger generations are most likely to take advantage of the Black Friday sales with 82% of 18-24s and 75% of 25-34s planning to spend at least a quarter of their budget during this time (IPA, 2024).

Last year, shopping centres saw footfall rise by an average of +27.3% during the period before Christmas (MRI, 2024).

Let us show you a few examples of contextually relevant campaigns that harnessed OOH during the festive period…

Pepsi MAX Christmas 2023

Pepsi Max Christmas Interactive OOH
Pepsi Max Christmas Interactive OOH
Pepsi Max Christmas Interactive OOH

We delivered Pepsi Max’s best-performing Christmas ever with their market share significantly increasing YoY.

John Lewis Christmas Tease

We launched two high-impact, bespoke billboards complete with brand ambassadors within proximity to key John Lewis stores in Westfield London and Liverpool One.

Sainsbury’s – A Dazzling Christmas Billboard

A series of special break-through billboards were installed across 3 major cities to promote the Christmas treats Sainsbury’s can offer.

Want to discuss your upcoming digital OOH plans? Get in touch!

Marmite Interactive OOH

In the first ever interactive Christmas lights installation on Oxford Street, Marmite is promoting its limited-edition Gold Christmas jar in a campaign that features members of the public. The campaign allows participants to submit a picture of themselves wearing an expression of love or hate and see it displayed on a specially designed digital banner hanging above Oxford Street by Selfridges.

Created by DDB with production and technology by Grand Visual, the campaign encourages participants to tell the world what they think of Marmite by uploading their pictures via Marmite’s new Facebook page. Shoppers on Oxford Street can also get involved through an interactive bus shelter screen fitted with a camera near Bond Street tube station which goes live later this month.

All photos are delivered through OpenLoop, Grand Visual’s digital Out of Home campaign management dashboard. Those taking part will be given an allotted time slot to see their image on the screen. Those who can’t make it down to the capital can still see their ‘face in lights’ via a live webcam and an online gallery on Facebook.

The campaign was planned and booked by Mindshare and Kinetic and will be seen by more than 40 million visitors expected to flock to London’s Oxford Street during Christmas. The display runs for six weeks during the festive season.