The British Fashion Council partnered with CBS Outdoor UK and Grand Visual to bring a live feed directly from London Fashion Week – one of the world’s largest fashion events, to over 60 Cross-track Projection (XTP) screens in tube stations across central London.

For the first time, a dedicated photographer had exclusive backstage access at London Fashion Week, where they were able to wirelessly distribute behind-the-scenes photos directly from the event to XTP screens. Within minutes, the glitz and glamour of London Fashion Week was broadcast exclusively on CBS Outdoor’s network of XTP screens on Tube platforms across London.

Images were projected alongside highlights from the @LondonFashionWk Twitter feed and hot off the press fashion news.  The activity was produced by Grand Visual with the live content and social media activity monitored and delivered via OpenLoop.