Girl on the Train

Girl on the Train is one 2016’s most anticipated movies, adapted from the hit novel by Paula Hawkins, the film follows the life of Rachel Watson (Emily Blunt) an alcoholic divorcee who becomes involved in a missing persons investigation.

Ahead of the film’s release, Grand Visual produced a wide-range of linear Digital Out of Home creative for both UK and Ireland. In a Grand Visual first, we produced bespoke animation for the film’s World Premiere in Leicester Square which was featured on both the large format screen outside and in the cinema just before the film rolled.

For the UK, we produced creative featuring a combination of trailer footage and our own animated artwork for London Underground and Transvision screens, creative for seventeen Ocean formats and bespoke creative for Waterloo Motion. Additionally, we produced creative for Ireland which included a massive super-landscape in-cinema format for Odeon’s Isense screen.

Bespoke animations which featured rain on the window and flashes of moments from the film reflected on the train window were produced for eOne’s social media campaign. And following the film’s number one UK debut, we produced additional creative for Ocean screens across the UK promoting the films number one position.

For the recent release of Steven Spielberg and eOne’s new film ‘The BFG’, Grand Visual produced some stunning linear DOOH artwork.

The film (based on the Roald Dahl novel) is a remake of the animated movie released in 1989 and uses heavy CGI animation. It tells the story of an orphaned girl who discovers a whole new kingdom after befriending a ‘Big Friendly Giant’, and together, they attempt to save the world from the other man-eating giants.

eOne wanted to ‘bring some scale to the character of the BFG and a real sense of wonder to all human beans’, and all artwork produced by Grand Visual was approved by Steven Spielberg himself. The large majority of our creative was based on the character of the BFG, and it highlighted the subtle qualities of the CGI such as the Giant’s ears wiggling and his hair blowing in the wind.

The campaign ran across the UK and Ireland, covering a total of 45 different sites, including malls, iconic roadside sites and the London Underground.

Juice brand, Tropicana, took over a digital billboard on the Southern Terrace of Westfield London this week to educate consumers on the health benefits of consuming just 150ml of 100% orange juice each day. The compelling and unusual interactive experience shows the public what exactly what goes into their juice. They can also get their own ‘little glass’ of fresh Tropicana dispensed from the digital billboard.

The integrated campaign is designed to communicate Tropicana’s ‘Little Glass’ proposition. The ‘Little Glass’ campaign aims to show how 150ml of 100% orange juice has plenty of good stuff in it.

Brand ambassadors are positioned near the screen to invite passers-by to help themselves to their own “little glass” of lovely orange juice. A bespoke animation amplifying the campaign messaging will be visible on the digital billboard throughout.

Speaking about the campaign, Tropicana’s Brand Manager Sophie Giraduel said:
“The digital billboard is an exciting visual representation of the Little Glass campaign. We want to engage and educate consumers of the many benefits of drinking just 150ml of Tropicana each morning.”

This event runs alongside a wider TV, outdoor and print advertising campaign. AMV was responsible for the Little Glass advertising campaign and social amplification, and DeVries SLAM provided the PR amplification. Grand Visual produced the digital creative for the screen, with Blackjack as the experiential agency. The media was planned and bought by OMD UK and Talon.