google digital ooh old street
Google extended its “Make Google Do It” campaign, with a clever UK-wide digital OOH push.

The campaign demonstrates how Google Assistant can help with a variety of everyday tasks. The activity runs across transit, retail and city-centre locations until 8th July, Old Street roundabout has an extended run which lasts until 3rd August.

google digital ooh old street

The ‘Make Google Do It’ digital OOH creative uses two creative threads. The first features the Google Home Mini and highlights the versatility of Google Assistant, its main product, by demonstrating how it can help to “Play it. Skip it. Time it. Dial it. Forecast it. Remember it. Schedule it. Prep it. Do it.”

The second creative thread demonstrates Google Assistant’s ability to help with everyday tasks in a Q&A style activation at Old Street Roundabout. Here copy is linked to time, day, location, and major cultural events such as the World Cup, Wimbledon, and Pride London. Additionally, it pulls in local and contextual information such as “Feeling hungry Old Street? or “Can’t find the mythical Shoreditch cash points?” to highlight Google Assistant’s ability to provide location-based relevance.

Created by R/GA London and Google UK, Grand Visual was responsible for the production & delivery whilst media planning & buying was taken care of by Talon and OMD. The digital OOH campaign is part of a broader integrated global campaign that is running across cinema, TV, out-of-home, press, display and social media.

Meg Ledger, Client Manager, Talon said:

“OOH was the perfect channel to communicate how Google Assistant can be your playful sidekick throughout the day. Working collaboratively with Grand Visual, Google, OMDUK and R/GA we were able to maximize the effect of OOH by deploying clever contextual creative assets to tap into a relevant frame of mind for busy on the go audiences”

Dan Dawson, Chief Creative Technology Officer, Grand Visual, said:

“This campaign took over 100 pieces of copy to deliver. By using smart scheduling, Google has created a fresh, timely and engaging campaign that reaches a mass audience and demonstrates just how far the medium has come.”

This summer Listerine reminded consumers to ‘Bring Out the Bold’ with their Real-Time DOOH campaign. The campaign, produced by Grand Visual, aimed to amplify Listerine’s ‘Bring out the Bold’ activity, which promotes the idea that people who use its products are bolder and more adventurous than anyone else – just like the sports stars and musicians featured in its DOOH ads over the summer.

The nationwide DOOH campaign featured contextual commentary based on the boldest moments from the biggest sporting and cultural events of the summer.

As bold moments took place, Listerine was able to target nationwide audiences with real-time, contextually relevant messaging. Delivered through OpenLoop, the ads reacted to news and developments from events and competitions such as Euro 2016, Wimbledon, Glastonbury and the Olympics.

Dan Dawson, Chief Creative Technology Officer commented:

“Technology is opening up new avenues for creativity in digital out-of-home, enabling brands to react in the moment with messages that are contextual and relevant. Listerine is using this to great effect by tapping into the excitement and buzz during this summer’s most high-profile sporting, music and cultural events”

The campaign was planned and booked by Rapport is running across Clear Channel, Exterion Media & JCDecaux until the end of September.

Grand Visual has produced a colourful motion graphics creative to support the launch of the Clinique Pop Artistry lip-gloss and lipstick line.

The motion graphics sequence promotes the new lip lacquers & glazes from Clinique’s Pop Artistry range, and directs consumers to the interactive website featuring music artist, Zara Larsson.

Grand Visual worked with M2M and Talon Outdoor to produce the colourful DOOH campaign which is currently playing out across JCDecaux, Exterion Media and the iconic Signature Loop screens in Birmingham & Manchester.

Lurpak once again turned to Digital Out of Home to promote their latest product range which includes Lurpak Lightest and Lurpak Olive Oil. The multi-format DOOH campaign went live at the start of January across the JCDecaux rail network.

Drawing from the strong visual imagery of the campaign, we have used subtle motion to animate the Lurpak creative. Now a widely used technique across DOOH in the UK, this campaign demonstrates how ‘subtle motion’ can bring creative to life in a new and beautiful way.

Subtle motion is a technique developed by Grand Visual Digital Director, Ric Albert, as a way to make the creative work harder, whilst being subtle enough to not distract drivers in roadside advertising. The first application of subtle motion came about as a result of a Silver medal win at Ocean’s ‘Art of Out Outdoor’ competition for ‘Guardians of the Galaxy’ and was deployed on their ‘Two Towers’ site.

The campaign creative was supplied by W+K with DOOH production by Grand Visual and deployed across JC Decaux rail sites.

A digital poster displaying the Virgin Trains Live Prices DOOH creative

Virgin Trains East Coast Network brought its ‘Bound For Glory’ campaign to Digital Out-of-Home with a dynamic campaign promoting live ticket prices. Live ticket prices were displayed for trains departing from Kings Cross to York, Leeds and Newcastle with the campaign displayed in key transport areas in over 270 sites across London.

Grand Visual’s OpenLoop platform has been integrated with Virgin Train’s API to pull through live prices which are then pushed out in real time across Digital Out-of-Home. The Digital Out-of-Home element of the campaign is supporting the national ‘Bound for Glory’ campaign that also features TV, press and digital media.

Jeremy Taylor, Strategy Director at Grand Visual said:

“It’s great to see a major brand like Virgin Trains embrace smarter messaging. This campaign is a great example of how Digital Out-of-Home offers a platform for brands to communicate with customers with relevant messaging, at scale.”

The campaign creative is displaying across JCDecaux, Exterion and Clear Channel networks for 28 days. Manning Gottlieb OMD is the media agency and Talon is the out of home media specialist.

Rightmove digital out of home making commuters happy

This week Rightmove launched a Digital Out of Home campaign supporting the “Find Your Happy” message. The campaign highlights the unrivalled choice and stock available on Rightmove, reminding passers-by that they’re more likely to find their next home on Rightmove, with dynamic & localised messages deployed on the Exterion and JCDecaux networks across London.

Delivered through OpenLoop, the dynamic campaign promotes properties For Sale and To Rent in London & specific regions based on each site location and other contextually relevant data. For example, a commuter travelling on the Victoria line would encounter a message like, “From Brixton to Walthamstow. More London rental properties than anywhere else.” Whilst those travelling from London’s commuter belt, messaging on the JCDecaux transvision screens encourage commuters to search for their ‘place with potential’ with Rightmove.

The DOOH campaign has been deployed to amplify Rightmove’s marketing activity running across traditional OOH, TV, print and online media. The DOOH campaign was delivered by Talon Outdoor, with Media Partnership agency Electric Glue and creative agency Homebrew.

Virgin Media’s latest dynamic campaign keeps commuters across the UK up to date on the most popular TV shows from the night before and in the process promoting its streaming services.

The dynamic campaign uses OpenLoop to combine real-life viewing data from last nights most popular programs along with Virgin’s iconic animal characters. The iconic Virgin creative reminds commuters that they can ‘get on the stream train’ with messages like ‘Last Night, 235,000 Night Owls streamed Goggle Box’

The dynamic campaign was planned booked by Talon Outdoor and will appear across JCDecaux, Clear Channel and Exterion Media networks running for four weeks from the 18th of May, 2015.

Riders prepare for the off on the first day of the Kinetic Tour of Lombardy charity bike ride

The weekend of the 19th–20th September saw forty cyclists, including Grand Visual’s Founder Neil Morris, take part in Kinetic’s annual charity fundraising cycle ride. This year’s challenge was a two-day ride through the mountains of Lombardy which resulted in over £70,000 being raised for the Alzheimer’s Society.

The gluttons for punishment were led by Kinetic’s Chief Executive, Stuart Taylor, and included representatives of Kinetic, Clear Channel, MSIX, JCDecaux, MEC, Primesight, Mindshare, Maxus, the7stars, and Grand Visual.

A collage of photos from the Kinetic Tour of Lombardy charity bike ride raising funds for the Alzheimer's Society

The title “Kinetic Tour of Lombardy” belies the punishing nature of the ride — also known as “The Climber’s Classic” the route took the riders up some seriously steep inclines in damp and foggy conditions (as can be seen from the photos shown here). It was not going to be an easy weekend — in the words of our boss, “it was brutal” — but the team was committed to completing the tough mountain route for a worthy cause.

And their gruelling two days in the saddle were well-rewarded, because by the following week it was revealed that they had raised over £72,365 for the charity. Congratulations to all who participated, and to all those who helped the riders on their way.

A photo o the Red Bull Air Race creative in situ at Waterloo

Ascot Racecourse was the venue for the UK leg of the Red Bull Air Race on August 16th and 17th. As befits the “fastest, most demanding race on Earth” creative agency Y&R turned to the UK’s largest indoor advertising screen — JCDecaux’s Motion@Waterloo.

After a three year break the Red Bull Air Race returned better than ever with twelve elite pilots, including the defending World Champion, Briton Paul Bonhomme, in competition. Over the weekend, the daring pilots raced around low altitude courses between high pillars, or “Air Gates” in what is recognised as one of the fastest and most exhilarating of extreme sports. The final results saw a Brit one-two with Paul Bonhomme and Nigel Lamb taking the top two spots, followed by Frenchman, Nicolas Ivanoff and Germany’s Matthias Dolderer.

The Motion@Waterloo creative featured footage from the daredevil race and the public was encouraged to either visit the event at Ascot, or view it live on Sky Sports.

Creative was overseen by Y&R, with digital production by Grand Visual. Media was planned and booked by Talon.

The Audi Dashboard on the Motion@Waterloo screen

Audi, the UK’s leading premium automotive brand, is the launch partner of Waterloo@Motion, the UK’s largest indoor advertising screen, which went live today for the very first time at London’s Waterloo railway station.

Motion@Waterloo is a powerful new communication channel at the UK’s busiest station, delivering a captive audience of four million commuters every fortnight. Part of JCDecaux and Network Rail’s vision for the future of rail advertising, it consists of a state-of-the-art, 40 x 3 metre, 6mm pixel, high-definition screen spanning the length of the concourse.

It launches with the Audi Dashboard, a creative concept featuring branded content developed specifically for the Motion@Waterloo  site by ad agency BBH London and produced by Grand Visual. The Audi Dashboard features live statistics and contextual messages about “One day in the life of Waterloo” – a series of quirky station facts which are compared to the Audi range. For example: “31,451 cups of coffee bought. If this was petrol, you could drive an Audi A3 Sportback to the moon.”

The dashboard offers genuinely useful, real-time information, including how many seats are available on trains departing from Waterloo.  This and all other statistics refresh every two minutes to keep the audience engaged especially during long waits.  Additionally, a Twitter feed from #AudiWaterloo keeps commuters entertained and allows them to participate in the conversation on-screen.

Waterloo Motion is part of a plan targeting the affluent commuter audience in a progressive way across Waterloo, Euston, Victoria and Charing Cross stations. Reaching an audience of two million highly connected commuters, Waterloo Motion is a key ‘gateway’ to London and the affluent South East.

The campaign was planned by MediaCom, delivered by JCDecaux and bought by Kinetic. The Audi Dashboard was created and designed by BBH London with digital production by Grand Visual. Data analysis and visualisation was provided by Information is Beautiful.  All dynamic content and live feeds are managed through OpenLoop and pushed live to the Waterloo Motion.