Welcome back to our DOOH News for September 2019. This month we’ve been exploring Gen Z’s feelings on OOH, we produced a fantastic dynamic campaign for jetBlue and we went behind the scenes of digital OOH production. Enjoy!

This month… we ‘Escaped the Cape’ with jetBlue! ✈️

jetBlue airlines targeted vacationers driving to Cape Cod with this roadside digital OOH campaign. The dynamic campaign encouraged vacationers to explore different vacation destinations with similar travel times.

In other news…

The busiest quarter of the year is just getting started! Here are our top tips on how to prepare your digital OOH for the busiest period in retail.

Ever wanted to see behind the scenes at Grand Visual? Adam our producer gives us a peek into the life of digital OOH production.

With our latest promo for Google, we highlighted the data triggers used to ‘Make the Most of Summer!’

For this month’s insights, we discussed how food & beverage brands can connect with consumers through digital OOH.

We hope you’ve enjoyed our DOOH News for September 2019. If you would like to start receiving our monthly DOOH Newsletters in your mailbox, then please sign up here.

This month, the topic is “food, glorious food” and how food and beverage brands can connect with consumers through meaningful digital OOH.

With Pumpkin Spice season officially here, many consumers are already starting to plan for their holiday feasts. According to research from Deloitte, 82% of these consumers’ feasts will be influenced by promotional offers. So in the messy food fight for seasonal sales, how do great brands stay relevant and cut through the noise?

With consumers on high alert for the best deals, digital OOH has the ability to engage these consumers on-location and at a personal level. Here are some food and beverage brands who used digital OOH to showcase their product in eye-catching and engaging ways.

Oreo

Oreo leveraged the biggest solar eclipse in over a decade with this incredibly clever linear, digital OOH campaign.

McDonald’s

McDonald’s celebrated its iconic Big Mac with this innovative, interactive digital OOH stunt.

Walker’s

Here’s an interactive campaign we produced for the famous chip brand to entertain shoppers and give them the chance to win a vacation!

Volvic

Volvic launched this campaign in a busy mall, encouraging shoppers to “get juiced” for the chance to win refreshing prizes.

Want to discuss your upcoming digital OOH plans? Get in touch!

Summer is a great time of year to target people with digital OOH advertising, with nearly half of the population becoming more active during spring/summer when the weather gets warmer*.

The good weather has a positive effect on people’s mood and will make people more likely to get involved with interactive campaigns. Take this fun, engaging campaign for Hasbro Monopoly for example.

Summer is also a great time to integrate the warmer weather with a dynamic digital OOH campaign and provide relevant & contextual messages. This campaign for refreshing, cool beverages from McDonald’s, only went live when the temperature rose to a “balmy” 17 degrees.

Of course, it doesn’t need to be dynamic to catch people’s attention. This summer campaign from Tropicana brought sunshine to the stations of London with eye-catching, linear creative.
It’s easy to see why advertisers are using digital OOH in the summer, with more people out and about, it’s the perfect time to be seen.

Sources:
*Talon Generator
OMA Summer
Media Village, Reaching the On-the-Go Consumer in Summer