Charlotte Jones, Marketing Apprentice, shares how the biggest entertainment brands are using digital OOH to bring characters and storylines to life.

Did you know that US consumers spend almost as much time watching videos as they do working?¹  Or that over 60% of Millennials and Gen Z consumers stream videos daily?²  Whether you’re a film buff or a series binge-watcher, or maybe you got an account simply to see what all the fuss about Stranger Things is, streaming is a part of our everyday lives.

So it should come as no surprise that the world’s biggest entertainment clients are revelling in it – with epic digital OOH campaigns. We’ve worked closely with brands such as Amazon, Spotify, Disney and Netflix to craft memorable digital OOH experiences that bring characters and storylines from popular shows to life.

Let us show you a few examples…

Amazon Prime Good Omens

Amazon Prime brought Armageddon to Times Square with this awesome Augmented Reality experience for Good Omens.

Netflix The Haunting of Hill House

Netflix scared fans with this horrifying, Augmented Reality experience for the Haunting of Hill House at Comic-Con NY 2019.

Disney My Disney Side

Disney shared the magic at this unsuspecting mall, with an immersive Augmented Reality experience!

With the dawn of digital, it should come as no surprise that 46% of internet users say that they prefer to access music through online services than buy it offline.³  Considering there are over 7 billion internet users in the world… that is a lot of people!⁴

As well as “video on demand” brands, we have also worked closely with some of the biggest music entertainment brands, including Spotify and Google, to create awesome dynamic digital OOH campaigns. Both of these examples played important roles within the brand’s broader campaign strategy.

Spotify 2018 Wrapped

Spotify gave their premium users the chance to see their ‘wrapped’ playlist appear on iconic billboards in New York, London, Berlin & Melbourne.

Google Play Music

Google Play Music showcased the app’s ability to suggest the perfect soundtrack for the consumer’s mindset at that moment.

Want to discuss your upcoming digital OOH plans? Get in touch!

Nathelie

How long have you been at GV for and what is your role?
Two months and I’m a Senior Producer.

What’s your favourite GV campaign?
Spotify! Obviously.

If you weren’t in Production, would you rather be in Marketing or Tech?
Creative! Oh, neither!

Would you rather have no taste buds or be colour blind?
Erm… colourblind!

Would you rather be the first person to explore a planet or be the inventor of a drug that cures a deadly disease?
Planet!

Charlotte

How long have you been with GV for and what’s your role?
I’ve been at GV for five months and I’m a digital marketing apprentice.

What’s your favourite GV campaign?
I like the Haunting of Hill House campaign that we did a couple of months ago.

If you weren’t in Marketing would you rather be in Production or Tech?
I’d rather be in tech because they look like they have more fun than production.

Would you rather have no taste buds or be colour blind?
I’m already pretty blind, so… I wouldn’t mind being colour blind if I could keep my taste buds!

Would you rather live in a place where it’s always hot or always cold?
Always hot! I’m definitely chasing the sun!