Juice brand, Tropicana, took over a digital billboard on the Southern Terrace of Westfield London this week to educate consumers on the health benefits of consuming just 150ml of 100% orange juice each day. The compelling and unusual interactive experience shows the public what exactly what goes into their juice. They can also get their own ‘little glass’ of fresh Tropicana dispensed from the digital billboard.

The integrated campaign is designed to communicate Tropicana’s ‘Little Glass’ proposition. The ‘Little Glass’ campaign aims to show how 150ml of 100% orange juice has plenty of good stuff in it.

Brand ambassadors are positioned near the screen to invite passers-by to help themselves to their own “little glass” of lovely orange juice. A bespoke animation amplifying the campaign messaging will be visible on the digital billboard throughout.

Speaking about the campaign, Tropicana’s Brand Manager Sophie Giraduel said:
“The digital billboard is an exciting visual representation of the Little Glass campaign. We want to engage and educate consumers of the many benefits of drinking just 150ml of Tropicana each morning.”

This event runs alongside a wider TV, outdoor and print advertising campaign. AMV was responsible for the Little Glass advertising campaign and social amplification, and DeVries SLAM provided the PR amplification. Grand Visual produced the digital creative for the screen, with Blackjack as the experiential agency. The media was planned and bought by OMD UK and Talon.

Along with McCann Birmingham and Rapport, Grand Visual helped Vaillant to spread warmth and bring joy to Blue Monday with a smile-activated vending machine.

Grand Visual brought the idea to life using facial recognition software that recognises when someone is smiling and dispenses a hot chocolate or coffee in return. The machine picked up 5,735 faces throughout the day and successfully vended 1,584 hot drinks, all triggered by smiles.

Craig Barber, Head of Innovation & Emerging Media at Rapport says:

“The use of technology has allowed us to create an activation that rewards commuters for their participation. This fresh approach for the category will engage consumers and raise Vaillant’s profile, helping associate the brand with joy and warmth.”


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Example of the D6 creative for the Hertz Winning Service DOOH activity

Hertz Car Rental ran a digital out of home campaign throughout Wimbledon fortnight to promote the 20th anniversary of the company’s role as official transport provider for the Tennis Championships, and the Hertz Gold Plus Rewards loyalty program.

Running on rail D6 screens at stations in the vicinity of the All England Club, the creative featured photographs of members of the public waiting in The Queue who visited the Hertz tennis gallery. The screens also delivered tips on improving service — in both the tennis and car rental sense.

Fans had the opportunity to participate in a tennis serve game, in which they took aim at Wimbledon and Hertz themed targets, with the best servers given the chance to win tickets for the 2015 men’s final. Photos from the challenge were then delivered daily to digital screens at Wimbledon station.

Michel Taride, Group President, Hertz International, said: “We are thrilled to be celebrating our second decade as the Official Transport Supplier for the Wimbledon Tennis Championships.”

Neil Cunningham, General Manager, Hertz UK, added: “It’s a blast engaging with fans through our experiential activity in The Queue, where they can try out our Winning Service Tips for tennis, courtesy of Hertz Gold Plus Rewards.”

The experiential and DOOH activity was supported by a twitter campaign which gave fans not at the tournament a chance of winning tickets by tweeting a Wimbledon inspired picture accompanied by the hashtag #winningservice.

Honda Motorcycles Europe made a splash in Bromley centre with an experiential event to promote their new NSC50R scooter model. ‘Give This Girl Your Number,’ a pop-up experience, used a state of the art digital billboard to challenge passing men to give an attractive Grid Girl model their number for a chance to win the new scooter.

Created by Karmarama, with technical consultancy and build by Grand Visual, the screen hosted a live copy campaign addressing individual members of the public as they passed by with bespoke real-time messages of encouragement. Copy was delivered instantly via Grand Visual’s OpenLoop platform and included one-liners such as “Oi, tall, dark and handsome, go for it,” and “Think you have a shot mate?” Interested parties were then challenged to perform embarrassing tasks, unaware they were being filmed in the process.

The most memorable efforts by members of the public were collated in an online film and seeded across France, Italy and the UK as part of a lead-generation campaign. Those who watch the viral are then invited to vote on who they think deserves to win the NSC50R, whilst voters are also entered into a separate competition to win the scooter.

The humorous live copy execution and resulting viral was supported by a wider campaign involving online film and press ads.