Sainsbury’s launches a nationwide dynamic digital out of home (DOOH) campaign, to continue to be front of mind throughout the longer summer days.

Evening rail commuters around the UK will see live sunset data for their local area pulled in to key commuter facing DOOH sites, displaying a countdown of how long they have left until sunset as they head home, encouraging them to embrace these extra hours with a weeknight BBQ as an example of Living Well in the summer. The campaign will be displayed on large format digital screens across the UK’s busiest stations, such as London Waterloo, Manchester Piccadilly & Edinburgh Waverley.

The campaign strategy is fueled by the insight that 83% of people believe that longer evenings are the main trigger for feeling summer is ‘officially here’. 40% then make more effort to leave work on time and 79% like to make more of their summer evenings [YouGov, 2017]. The Sainsbury’s DOOH campaign will work to keep Sainsbury’s summer campaign in line with consumer mindset, expanding the brands Living Well ethos into the frontline summer moment for Brits.

This execution has been planned to encourage people to embrace the longer evenings by communicating ‘Weeknight BBQ is Living Well’ to commuters on their way home for the extra hours the season brings, whilst highlighting that the supermarket understands the importance of these moments to the British Public.

Led by Omnicom Media Group’s PHD, the DOOH was conceived and executed through a collaboration between client agencies Talon, Wieden and Kennedy and production outfit Grand Visual. Dynamic content will be managed through OpenLoop which analyses Met Office data and automates the geo-targeted playout to each individual screen.

Michael Florence, chief strategy officer, PHD, said:

“Powerful data insight enables PHD’ers to get in-tune quickly with customers in order to weave campaigns into the daily fabric of their lives, ensuring brands are thought of, more often, in more buying situations. Combining these insights with the new possibilities that dynamic DOOH advertising offers means we can react and engage in exciting and interesting ways in OOH environments. This Sainsbury’s summer activation is a great example of consumer rhythms planning in action.”

Ellie Dixon, campaign manager, Sainsbury’s, said:

“The nations’ love of longer evenings offered us an amazing opportunity to combine data and our Living Well brand message with something unique and specifically tailored to customer mind set. We work with PHD to ensure our campaigns are aligned to the rhythms of customers lives, but this is the first time we have created something this bespoke, based on what we know about consumers and what the summer season means to them.”

Ben Putland, managing director of QDOT, said:

“This campaign uses the scale and immediacy of digital OOH to target commuters with a dynamic countdown to sunset. Dynamic content is delivered through OpenLoop and provides a powerful call to action to make the most of the long summer days with a sizzling weekday BBQ.”

Martin Pittendreigh, business director, Talon said:

“This campaign is the perfect canvas to demonstrate the flexibility and data driven creativity Digital Out of Home now provides. By linking data driven technology and forensic audience site planning, Sainsbury’s Summer ensured effectiveness through relevancy and provided summer evening inspiration to our audience.”

Digital OOH production and creative technology company, Grand Visual, has hired David Bowry, who joins as production director, and Ben Clissen, who starts as senior producer, both will be working out of the London office.

Bowry started his career in the gaming-industry, lead producing original content for Sony Playstation. From there he went to Guerrilla Games and then on to Disney Interactive, before he co-founded games studio Noodlfoot, pioneering motion-based gaming and mobile content for Nintendo and Sony PlayStation. Most recently Bowry was with The Marketing Store managing digital content production for companies such as McDonald’s, Adidas and Carlsberg.

Bowry reports in to Ben Putland, COO of Grand Visual. He takes over the day to day running of the production studio following Putland’s dual appointment as managing director to Grand Visual’s off-shoot ad-tech business QDOT, earlier this year. Bowry will oversee all production output from the UK and US offices and manage the international production team.

Also bolstering the production team is senior producer Ben Clissen, who will be scoping and managing projects and continuing to maintain Grand Visual’s reputation for delivering scalable and ground-breaking digital OOH work. Originally from Belgium, Clissen spent over 8 years as a program manager at Microsoft, with stints in Belgium and London, before joining Mode Media in London, and most recently worked at Initial Rewards where he was responsible for the creation, development, and launch of custom advertising campaigns.

Neil Morris, founder and CEO at Grand Visual, commented:

“I’m delighted to have Bowry and Clissen onboard. With their strong technical and gaming backgrounds they are ideally placed to reinforce Grand Visual’s already broad-based skill set, and help us to steer clients and partners through the challenges and opportunities that lie ahead. This is about creating depth and breadth of quality across a diverse digital landscape so that we can continue to innovate in this space.”

David Bowry, added:

“I am thrilled to be joining the Grand Visual team. Digital OOH is at an exciting juncture. It’s a medium that cannot be pigeon holed. It’s experiential, ambient, responsive, interactive, social, and integrated across digital and mobile channels. I look forward to continuing to push the creative boundaries as the medium evolves from static branding canvas to responsive, connected, interactive, power-house.”


ŠKODA UK launched an innovative digital Out of Home campaign earlier this month, for the all-new ŠKODA Kodiaq SUV. The activity forms part of ŠKODA’s new brand push ‘Driven by Something Different’ and highlights the importance of taking time out every day to reconnect with what really matters. The nationwide campaign ran across multiple city and roadside formats spanning ten different media owners.

The creative featured four unique locations across the UK which lend themselves to reconnection, Rye, Wales, the Lakes and Norfolk. Each location was chosen for its natural beauty, offering Britain’s finest scenery, greenest countryside, grandest views or prettiest seaside villages, to demonstrate to drivers how simple it is to rediscover your surroundings and reconnect with the real and natural aspects of life.

The digital OOH campaign used stunning imagery of the Kodiaq in each location to entice drivers away from their day-to-day journeys. Each digital billboard displayed the time it would take to travel from that exact spot to the location featured in the visual. OpenLoop, the DOOH platform from ad tech specialist QDOT, dynamically updated journey times based on Google’s API traffic statistics to reflect real-time travel estimates.

The digital OOH activity was produced by Grand Visual and supports a broader digital and TV push, created by Fallon, and planned and booked by PHD and Talon.


McDonald’s launched a nationwide Digital OOH campaign to support its much loved McDonald’s Monopoly game which gives consumers the opportunity to win millions of prizes.

The extensive DOOH campaign ran on digital 6-sheets across roadside, the underground, shopping malls, and city centre locations across the UK. Produced by Grand Visual, the dynamic DOOH campaign, which provides real-time updates on the number of prizes collected alongside geo-targeted calls to action such as “Birmingham could you be lucky?”. The campaign was delivered through OpenLoop to JCDecaux, Clear Channel & Signature Outdoor Networks.

The DOOH campaign forms part of a wider multi-media activity comprising of TV, press, radio, and in-store activity. It was created by Leo Burnett and produced by Grand Visual with planning and buying through OMD UK and Talon.

To celebrate the arrival of Hasbro’s new Furby Connect, Hasbro is launching a unique dynamic DOOH campaign in cinema foyers across the UK. A range of fun animations will bring the new Furby Connect range to life, accompanied by dynamic, contextual, furbish commentary tied to local film screenings. The campaign runs as a weekend domination on Primesight’s D6 network and spans 90 UK cinema locations to the end of October, including the school half term until 28th October inclusive.

Produced by Grand Visual, each Furby Connect character debuts with their own style and commentary. Furbish chatter uses sound and on-screen copy, and is based around a selection of family films that align with the FURBY brand image and target market. Prior to Kubo and the Two Strings, FURBY may announce “Mystery and danger, no biggie!” or proclaim “Me have black belt in awesome” whereas, Miss Peregrine’s Home for Peculiar Children, could provoke “Stay peculiar, boom chika wow wow!” and “Seriously? Keep it strange man!”.

The campaign was planned and booked by OMD and Talon with data-driven copy facilitated by OpenLoop, which pushed dynamic copy based on location, time and film listings to each individual screen. The DOOH activation supports a broader media campaign ahead of the Furby Connect release.

Dan Dawson, Chief Creative Technology Officer at Grand Visual, commented:

“Clever use of data and technology amplifies the context effect, by delivering tactical, targeted messaging to boost engagement, and turning individual screens into real-time marketing platforms. Messaging at a screen level could change based on time and data variants to ensure the campaign remains fresh, relevant, and evolving over time.”

#SeizeTheHoliday dynamic DOOH

The latest campaign from Virgin Holidays aims to entice holidaymakers who would typically book UK or European holidays to book a long-haul trip. The ‘Seize the Holiday’ campaign, billed as Virgin Holidays biggest refresh in 31 years, features live holiday footage from 18 different locations around the world.

Produced by Grand Visual and delivered through OpenLoop, the dynamic DOOH campaign pulls in consumers holiday pictures uploaded to Instagram with the #SeizeTheHoliday hashtag. Deployed on premium digital billboards across the UK, the dynamic creative is live on the JCDecaux, Exterion, Clear Channel, Signature and Primesight networks.

Claire Cronin Virgin Holidays vice president of customer said:

“What we are really super aware of is that travel is an increasingly cluttered space, there are new entrants coming into the marketplace all the time and in order for us to get cut through, we need to be innovative….”

The digital OOH campaign is supporting the wider activity running across TV, VOD, press, radio, digital, mobile, YouTube and social.

The campaign creative was developed by AMVBBDO, planned and booked by Manning Gottlieb OMD and Talon, produced by Grand Visual and facilitated by OpenLoop.

This summer Listerine reminded consumers to ‘Bring Out the Bold’ with their Real-Time DOOH campaign. The campaign, produced by Grand Visual, aimed to amplify Listerine’s ‘Bring out the Bold’ activity, which promotes the idea that people who use its products are bolder and more adventurous than anyone else – just like the sports stars and musicians featured in its DOOH ads over the summer.

The nationwide DOOH campaign featured contextual commentary based on the boldest moments from the biggest sporting and cultural events of the summer.

As bold moments took place, Listerine was able to target nationwide audiences with real-time, contextually relevant messaging. Delivered through OpenLoop, the ads reacted to news and developments from events and competitions such as Euro 2016, Wimbledon, Glastonbury and the Olympics.

Dan Dawson, Chief Creative Technology Officer commented:

“Technology is opening up new avenues for creativity in digital out-of-home, enabling brands to react in the moment with messages that are contextual and relevant. Listerine is using this to great effect by tapping into the excitement and buzz during this summer’s most high-profile sporting, music and cultural events”

The campaign was planned and booked by Rapport is running across Clear Channel, Exterion Media & JCDecaux until the end of September.

Volkswagen and Zipcar’s dynamic DOOH campaign launched this month promoting their new partnership. Throughout July, Zipcar and Volkswagen are offering Golf GTE plug in hybrids across London, allowing city goers to experience sustainable city driving, without the complication of car ownership.

Produced by Grand Visual and delivered through OpenLoop, this agile and reactive campaign delivers messages targeted to the location of each screen. Copy provides live updates on traffic, weather and any other events that may affect journey times. Through the use of real-time messaging at a local level, the ZipWagen campaign harnessed the context effect to increase effectiveness.

Created by Adam & Eve DDB, the campaign was planned and booked by MediaCom and was live from July 4-17th on Clear Channel, JCDecaux, Outdoor Plus and Storm Digital networks across London.

Co-operative Supermarket are using dynamic DOOH activity in support of their ‘Unpredictable Summer’ campaign. Running from June 10th to 29th of August, the campaign promotes the supermarket’s summer products by delivering targeted contextual messages.

Running across six major UK cities, the campaign will reference events such as the UEFA Euros, Wimbledon, Rio Olympics and Notting Hill Carnival. The dynamic DOOH campaign supports Co-op’s ‘Unpredictable Summer campaign which is touring town centres across the country offering up unpredictable and delicious dishes at pop-up events this summer.

OpenLoop, the dynamic campaign management platform, will update the campaign creative throughout the live period. The dynamic content will adapt across the summer ensuring the copy is always fresh and relevant, no matter what the occasion this summer.

The activity was planned and booked by Talon and Rocket, with creative supplied by Dinosaur Creative Communications and production from Grand Visual. The campaign is live across JCDecaux, Exterion, Clear Channel, Ocean Outdoor and Signature Outdoor networks until the 29th of August.

Twitter #CannesCan DOOH

Cannes Lions Festival of Creativity, where all the big names from the advertising world congregate to debate, drink and mingle, is the setting for a new public service from Grand Visual and Clear Channel. #CannesScan, a Twitter enabled DOOH campaign, summarises the mood, chit-chat and hangovers on the Croisette. All in the world’s first truly global language – emojis.

18th-25th June, Cannes, France: #CannesScan, is a live Twitter poll of the emojis being used in reference to all things #CannesLions during the world’s most important advertising event. The trending emoji will be published regularly through each day on Le Grand Screen, a giant 16-metre-long digital billboard above The Grand Hotel.

Attending Cannes Lions is such a tough gig. Festival attendees may be too busy, too tired, too hungover or too “refreshed” to get to grips with all the latest gossip. #CannesScan will keep them “in the know” throughout the day and night with just a glance up at the digital billboard. From the Gutter Bar to the Palais and even from the yachts in the bay #CannesScan is a vital utility for the hard-working and hard-partying festival folk.

The creative brings the emoji centre stage, in a simple execution that flicks through a range of symbols and expressions, before landing on the most popular emoji of the moment. The featured emoji is a bold visual summary of how Cannes is feeling. The simple public service, demonstrates the strength of digital OOH to amplify social conversations on a grand scale using the largest, most prominent screen in Cannes.

#CannesScan is coordinated through OpenLoop, the Digital OOH campaign management dashboard, which analyses #cannes themed twitter streams and publishes the outcome on the unique Le Grand Screen, towering 12 stories high, and clearly visible across the bay, day and night. A network of D6 screens on the ground also feature the real-time emoji poll.

Ric Albert, Digital Director at Grand Visual, said:

“When you are feeling jaded, and potentially a little inebriated, an emoji will do. Visual analytics are easier to read than the written word, and the minimalist simplicity of this execution is its strength. So you can forget scouring social channels, press releases and news articles – simply look up at #CannesScan, to get the true, uncut, public view on the street. Find out if it’s happy hour cocktails, or if there are too many Lion losers bringing down the mood in the bars, with one simple emoji”.

Chris Pelekanou, Commercial Director at Clear Channel UK, commented:

“#CannesScan is here to help the Cannes crowd garner the mood on the street. It’s on-trend and particularly relevant to the advertising community given the success of Domino’s emoji campaign here last year, which took home the Cannes Titanium Grand Prix. It demonstrates the huge potential of combining OOH with social media platforms for connecting with people on their own terms, in a way that is relevant, accessible and potentially humorous.”

Post Lions #CannesScan Summary:

Mornings in Cannes were positive, with all emoji’s showing people looking forward to the day ahead, from sunshine, smiley faces & peace signs, mornings were a surprisingly positive place in Cannes, and emoji’s were a far cry from the sore heads and hangovers expected.

Throughout the week the mood at midday was the most varied. Quite likely due the fact that every day was different, from networking, sunbathing, or listening to an inspiring talk. The varied emoji use shows the variety of the week.

Whilst there was variety during the day, when evening came, one thing was clear, people only had one thing on their minds – Cannes Lions awards. The top emoji’s of the evening was Trophy, stars, hands clapping. Whilst some may say Cannes is just about the Rose and beach parties,  #CannesScan shows people are happy to celebrate great work.