Members of Team Grand Visual with their haul at the Creative Out of Home Awards

Wednesday night saw us pick up another haul of prizes, this time at the Creative Out of Home Awards. Five of the campaigns we worked on over the past year won awards, with a further seven garnering Commendations.

We were honoured to receive the prestigious Chairman’s Award for our work alongside Adam & Eve DDB on “Google Front Row”. Our other award winners were “Pepsi Max Unbelievable Bus Shelter” in the Viral category, and “Google Front Row” for Innovation. Grand Visual work also picked up seven Commendations, including our Sydney, Australia “Into the Storm” AR activation in the International category, and “Google Outside” in the Digital Campaign category.

“Dove Ladies Day”, and McDonald’s “See one. Want one.” — activity we also had a hand in — received awards in the Multi-platform Campaign and Experimental/Ambient categories respectively.

What with our recent wins at the Mediapost Digital Out of Home Awards, November has been a proud month for GV.

Dove Ascot Experiential OOH

The Dove Invisible Dry campaign kicked off with a tactical digital experiential event at Waterloo station to coincide with Royal Ascot’s Ladies Day.  Taking advantage of one of the most fashionable days of the year, women heading to Royal Ascot were offered the chance to have a professional photograph taken.  

Grand Visual developed a custom tablet app that live-streamed selected images via OpenLoop to Motion@Waterloo. Experiential staff took a photo, and could then select or type a line of copy to be showcased to the busy station concourse, and shared across Facebook.

A live infographic displayed the spread of colours commuters were wearing on the station concourse, and was updated in real time.

Callum Galloway, Dove deodorants brand manager, added: “We are very excited to be working with Kinetic Active and Grand Visual on this unique activation. It is an amazing opportunity to bring this colourful campaign to life using ground breaking technology.”

The event was conceived and planned by N2O, with media planned and booked by Mindshare and Kinetic. Digital production was by Grand Visual.