Dan Dawson, Chief Creative Officer, Grand Visual

Dan Dawson, CCO Grand Visual

With travel restrictions still in place across much of the world and varying degrees of lockdown hindering our out of home movement and daily lives, the impact on the OOH medium has been significant. Arguably the biggest media win of the lockdown is the nationwide embracing of various digital technologies to help us stay connected. Connected to colleagues, connected to family and friends, our education and healthcare systems, and even connected to my local fruit and veg store who now offer online shopping – unheard of before Covid-19, this really is creative innovation.

Lockdown has also been a time of reflection and space to think about what comes next. When social distancing measures are relaxed, how will the OOH medium be used creatively? OOH, media will likely be at the highest occupancy level and space will be at a premium.  Advertisers may need to consider inventory outside of the traditional main players. 

Budgets and timelines for creative production will also be hit hard as companies prepare for what the media suggest might be a global recession. With these conditions, advertisers will need outstanding creativity now more than ever. Creative that cuts through the noise and engages the audience in a memorable way as they reacquaint themselves with the great outdoors.

Resonate with Mindset 

Consequently, brands need to ensure that the money they spend on OOH media works harder than ever. Creative needs to stand out through timely delivery, with messages that align to the time of day, location, and consumer purpose to be useful. By resonating with the audience mindset it is possible to create deeper emotional connections with people as they go about their ‘new normal’.

There have been massive advancements in smart audience planning over the last few years, data tools that not only helps OOH to get tactical with behavioural targeting but also informs the right creative message, tone or brand to prioritise from a subset. Linking your smart media planning to smart creative will drive media effectiveness, as we deliver the messages at the right moments for your audience’s mindset.

Get Scalable 

With budgets inevitably constrained, the need for production efficiency on large OOH media plans is immediate. Advertisers need to work with digital OOH production partners who offer scalable content mastering and creative re-versioning for OOH, to capitalise on the efficiencies for delivering DOOH creative to multiple formats, environments, durations and ratios. One that has the ability to act for local, regional, continental or global markets, potentially requiring thousands of pieces of creative for each campaign. 

Be Contextual 

With occupancy on OOH expected to be high as soon as the global lockdown begins to ease,  only a finite amount of space will be available, so being smart about your creative and ensuring it is topical to the environment will be more important than ever. 

A recent study from Clear Channel revealed that creative OOH executions were 32% more effective if they are contextually relevant. We know from experience that dynamic creative delivers effectiveness  – for creative as well as media. Contextual messaging is not just for the big digital and technology brands of the world, we’ve worked on campaigns for airlines, retail, food, beverage, automotive and FMCG brands that all prove the same incredible results. 

Go Bespoke

With standard OOH and DOOH media space selling fast, advertisers will have the chance to broaden their reach in the OOH space by looking at locations, formats or experiences that they would not usually have considered. Immersive experiences and ambient outdoor activations help brands stand out in a cluttered environment and create deeper emotional connections with audiences. 

Recent neuroscience research led by Ocean Outdoor found that engaging with consumers through interactive experiences on DOOH creates deeper, more memorable connections to your brand. As a big AR enthusiast one of their key stats stood out to me: “The use of augmented reality using image detection equated to a four times stronger impact of memory encoding.”

Get Social 

We don’t need to actually be outdoors to appreciate outdoor work. Social and OOH are natural bedfellows, platforms helping other platforms. Interactive experiences help to spread the message beyond the OOH medium it’s initially displayed on as participants share their experience online with friends and family. So the ability to ‘socialise’ special builds, murals, interactive experiences into incredible multi-format campaigns will be a real winner in the second half of 2020 and beyond. Again some interesting findings from the same Ocean research noted that adding social media capabilities to your campaign can make it 4 times more memorable for consumers. 

As lockdown restrictions continue to relax, and people reacquaint themselves with the great outdoors, those advertisers who invest in OOH media but underinvest in creativity risk missing the mark in terms of brand stand out, campaign effectiveness and ultimately ROI. As an industry, we have a duty to these advertisers to help them navigate what will likely be a crazy H2 for 2020. We face some tough economic and emotional times ahead, as we endeavour to get ‘back to normal’. As life OOH starts to open up there will undoubtedly be challenges, so it is vital for advertisers to ensure they have the right creative support for their brand, agency, budget, timeline and ambition. 

 

User-generated messages of love and unity are being displayed on digital Out of Home screens worldwide with social media amplification ensuring the messages are also seen by millions – at home.

Today, Talon Outdoor launched “#SendingLove” a new global initiative to promote messages of love that unite communities all over the world during the fight against the effects of COVID-19. The socially enabled DOOH campaign is facilitated by The World Out of Home Organization (WOO) and many of its member organisations and runs on advertising space donated by over 70 media owners across 153 cities making it the biggest User-Generated-Content campaign ever to run on digital Out of Home.

Created by Grand Visual, the campaign encourages participants to send love to those in places they cannot travel to, by getting creative with the heart-hand symbol and uploading their pictures and locations to www.sendinglove.to. Participants are then invited to donate to the global COVID-19 Solidarity Response Fund before receiving a photo of their picture playing on-screen in their chosen city to share with friends and family across social channels.

#SendingLove is facilitated by Plexus, Talon’s global OOH network, who along with their partners have built a campaign with true international reach and a total OOH media value of US $15 Million. The creative automation system developed by Grand Visual geotargets messages to the chosen city, connecting communities to messages of love from afar in a show of global strength and solidarity.

Frank Bryant, Group Chief Operating Officer, Talon said:

“It’s great to see an initial idea to share love between countries grow into a powerful multi-channel concept. Centrally coordinated by our Plexus team, the collaboration from our global network, and the industry as a whole, has been truly inspirational. The willingness to make this happen by all has delivered a media first for user generated OOH creative whilst raising money for the global COVID-19 Solidarity Response Fund.”

Dan Dawson, Chief Creative Officer, Grand Visual said:

“We set out with one thing in mind, to provide people with the opportunity to send love to their favourite places around the world. With an internationally understood heart shaped hand signal at the centre of the creative – we could share the love in cities the world over despite the constraints of lockdown, with shareable content further extending the message via social channels.”

Tom Goddard, President of the WOO added:

“It is great to see Out of Home companies coming together to respond to the crisis, and tackle the often profound effects of social distancing with messages of love, community, and reassurance during this worrying time. The World Out of Home Organization is determined to play its part in supporting members and we thank the global OOH community for playing their role during this pandemic. Together we can make a difference.”

covid-19 ooh grateful britain
Today, the UK Out of Home industry has come together to launch ‘Grateful Britain’, a nationwide DOOH campaign to pass on the nation’s gratitude to NHS staff and other key workers that continue to work on the frontline of the fight against COVID-19.

Initiated by Outsmart, the OOH trade association, the campaign runs throughout April and May on media space donated by blowUP media, Clear Channel, JCDecaux, Mass Media, Maxx Media, Ocean Outdoor and UKBillboards, with more members expected to come on board as the campaign progresses.

covid-19 ooh grateful britain

Created by Mother and produced by Grand Visual, ‘Grateful Britain’ deploys light humour to remind the hero key workers that they’re very much appreciated. Using a series of rhyming lines, calling out some of the different job roles that help keep us moving – from doctors, nurses, lab technicians through to supermarket workers, delivery drivers and postal workers. All running the essential services that are keeping the nation going during these difficult times. This the first iteration of a campaign that is due to run for several weeks with the messaging developing in line with the overall situation.

covid-19 ooh grateful britain

The DOOH campaign runs across roadside and retail locations aimed at reaching key workers who are out and about and working tirelessly around the clock helping us through the fight against COVID-19. OOH will be supported by social media activity running across Twitter, Instagram and Facebook.

Tim Lumb, Director of Outsmart, said: “It is great to see the OOH industry together to do its part. As COVID-19 continues its rapid spread around the globe, it’s important to recognise and show appreciation and boost to those workers that are not staying home but are out and about helping us through these tough times.”

Our Creative Technologist, Jon Jones explores the changes we’ve seen in Augmented Reality (AR) technology, from our first to most recent and viral campaigns.

For 15 years, Grand Visual has been at the forefront of the digital OOH landscape. From the first time we ever used AR, for a Lynx campaign (2011), to the most recent work we did for Amazon (2019), it’s safe to say that we’ve had the opportunity to work on some pretty impressive AR executions.

With both feet firmly in a new decade, I’ve decided to take a look back at this journey with 2020 vision to predict what this year will bring – from tech innovation to best in class examples of AR in OOH.

The key technological change I’ve seen in AR technology is the improvement in the way that we automate it. For the Lynx campaign we did back in 2011, the AR process was entirely manual. Every single transition, vision mixing to the screen, and sending the resulting photo back to the user, each element was manual. This sort of process inherently doesn’t lend itself to any kind of longevity regarding activation times.

Fast forward to a campaign we did for Spider-Verse exactly seven years later and we were able to run the activation for over a month without any human interaction. This is in part down to the huge amount of improvement with the live graphics technologies that enable us to automatically apply visual effects to our camera feed.

Another development I’ve noticed is the scalability of which we’re able to deploy AR. Back in 2014, we worked on one of our most memorable AR campaigns of all time for Pepsi MAX. Still to this day, the campaign accounts for the majority of our website leads and is constantly shared on social media.

Back then, this use of AR in digital OOH was unique and only achievable on a small scale. However, with Snapchat lenses and filters launched the following year, a wider audience was introduced to the world of Augmented Reality. This technology is something that now exists in everyone’s back pockets and has become commonplace. Whilst it’s enjoyable to keep celebrating this award-winning campaign, it’s essential to keep looking towards the future and planning our next big project.

In 2020, when it comes to creative technology and AR executions, a key consideration is how to make these scalable and shareable experiences. Over the years we have seen inventory change in such a way that means Augmented Reality is no longer limited to a one-off stunt, and can be a more ingrained part of a campaign’s creative, like this campaign we did for O2 Goslings in 2017.

Keeping our finger on the pulse of the latest tech advances, 5G may bring quite a few benefits, provides us with a great opportunity to continue to push the boundaries of DOOH. Although, of course, it’s the creative idea behind any execution that brings success and not necessarily the most advanced technology.

This year we will keep on innovating and exploring the technology available to us, with a focus on Artificial Intelligence (AI), Machine Learning (ML) and 5G. Augmented Reality is at the heart of some of our best interactive campaigns and we expect this to continue and evolve. Last decade was all about growing and introducing AR technology to the digital OOH landscape; we can’t wait to see what the next decade brings. 

 

Ad Club New York OOH Now 2019
Zevi Tilles, Account Director, shares his thoughts and feedback from last weeks Ad Club of New York’s annual Conference, OOH Now 2019.

Every year, I look forward to attending The AD Club of New York’s end of year conference. Getting to Pier 60 by the Hudson River on the west side of Manhattan in December is a cold trip. However, once inside I’m always reminded of why the event is worth travelling to.

This year was no exception, and it was better than ever. The agenda centered around how data, technology, creativity, and the experience of OOH specialist teams, are leading growth and expansion across the industry. The view presented at the event promoted more focus on digital OOH and how the medium should move to utilize real-time triggers from time of day or weather to dynamic creative optimization at a greater scale. We also heard from brands using ad tech solutions that are giving their planners the ability to find locations where their audience over indexes and that allows them to optimize their digital OOH plans and creative accordingly, to drive contextual relevance and impact by using real-time conditions. 

There was an amazing session on THE CREATIVE CANVAS led by Dan Brill, Group Creative Director, Spotify, Travis Sterner, Director of Media, United Artists Releasing, Robin Tilotta, Director of Consumer Marketing, Twitter and Paul Woolmington, CEO, Canvas Worldwide. It was moderated by, Ed Herty, National Creative Director, Outfront Media. The panel was in agreement, creative storytelling is now informing the buy. Advertisers are looking to make DOOH interactive, contextual, and they want to personalize their messages to specific audiences based on time of day and in the moments that matter to the viewer. This was exactly the sentiment I was hoping for and it was coming directly from the brands! This is the type of ambition that will lead our channel to new heights in 2020.

The MEDIA BUYER SPOTLIGHT featuring: Andrew Weinstein, Manager, Rapport Worldwide, Fatima Winfrey, Group Director, OOH, Horizon Media, led me to believe that the agencies were coming to the same conclusions. Better creative and smarter standards drive superior outcomes.

Throughout the day, a recurring theme was discussed by the speakers. The sentiment being, OOH faces challenges as it moves towards a programmatic future, and how we collectively handle them will have an important impact in our industry. Particularly as omnichannel platforms are moving into digital OOH. It was highlighted that we need to make sure there is consistency in how impressions are reported. For digital OOH there needs to be independent third-party verification of campaign playout, including interactions and other campaign-specific metrics. We must provide advertisers with a level of transparency and accountability, to realize the full potential of programmatic digital OOH. 

Furthermore, advertisers and agencies need better workflow tools for the management and trafficking of digital OOH campaigns. These tools should be dedicated to quality assurance, distribution, and auditing of digital OOH creative. This will, in turn, accelerate the path from creative producers to media owners simplifying the management and delivery of DOOH creative across networks and platforms. 

In conclusion, a digital-first OOH mindset and added experiences through touch, gesture, recognition, mobile, social and experiential have marketers and brands excited! They are spending more time, measuring the outcomes, and investing more budget into the channel. 

I can’t wait to see what happens as we transition to the next decade for OOH in 2020!

 

IG London Commuters DOOH
Today, IG, the leading UK-based financial trading company, has launched a digital Out of Home (DOOH) branding channel to bring breaking news to commuters in the city.

A DOOH media first for the financial sector, this long-term initiative is booked to run on JCDecaux’s Motion@TheCity network until 27th April 2020 inclusive.

Produced by Grand Visual, IG’s financial news channel will stream breaking news stories and images from the company’s website alongside branding pieces to large-format screens in the heart of the city’s financial district including Fenchurch Street, Liverpool Street, Cannon Street, London Blackfriars, and City Thameslink.

The targeted DOOH activity was planned and booked by JAA Media and Talon and supports a broader OOH campaign including ECN’s workplace network. Campaign management and dynamic delivery is handled via OpenLoop, the Dynamic Creative Optimisation platform from ad tech specialist QDOT. The OOH drive is part of a wider campaign planned and booked by JAA Media.

Elaine Bramall, UK Senior Marketing Manager at IG, said: “DOOH is the perfect channel for IG to bring targeted news to the heart of London’s financial district. Dynamic updates keep content fresh and engaging so it remains relevant throughout the campaign duration.”

 

Ric Albert, Creative Director at Grand Visual, said: “DOOH is the perfect medium for IG to deliver up-to-date news and insight direct to commuters in London’s financial district. The DOOH activity is intelligent, dynamic, and seamlessly integrated with the broader campaign.”

 

James Sibree, Account Director, JAA Media, said: “This campaign is the result of a close collaborative team of agencies and the outcome is a fully integrated digital Out of Home campaign that emulates the content and display partnerships IG have across key press titles in a campaign that reaches audiences at home, at work, and on the go.”

Grand Visual Awards Wins The Wires Digital OOH Awards
To cap off a huge year, we were incredibly proud to find ourselves the recipients of three awards, from three different awards programs, across two continents, on one evening.

To be recognised for all the hard work and effort that goes into delivering a successful campaign is incredibly rewarding. And without further ado, the winners are… 

Our evening began at ExchangeWire’s “The Wires” ceremony in London. Picking up the gong for “Best DOOH Campaign” was Hiscox with Cyber Live. Since its initial run in February 2018, this clever campaign has picked up an incredible eight awards, with The Wires bringing the total up to nine.

What makes Cyber Live a winner is it’s unique and intelligent creative. By using real-life hackers to power the campaign, Hiscox brought to life a threat that often goes unseen but can have a major impact on small businesses. In just one week the honeypot servers were attacked over 195,000 times, highlighting the very real threat and bringing to the forefront the need for cyber insurance. 

In a nearby corner of London, The Drum “Creative OOH Awards” were also taking place. Nominated for the “International Campaign” award, our global collaboration with Spotify for their annual “Wrapped” campaign saw their first real-time DOOH activation, come out on top!

The largest multi-market, dynamic execution ever for digital OOH, the campaign brought the brand’s end of the year wrap up to life. Taking advantage of DOOH’s dynamic capabilities, 2018 Wrapped gave Spotify users the chance to be featured on an iconic billboard in their closest city, alongside some of the world’s biggest stars.

Our evening ends over 5,000 miles away in Los Angeles, at the “CLIO” awards, a prestigious ceremony for the entertainment industry. It was an honour to win bronze in the “Entertainment Digital Outdoor” category for our collaboration with Amazon Prime for Good Omens. The Times Square take-over picked up its second award this month, having just won an ABBI award for Best Local Execution.

Using augmented reality to bring the apocalypse to life, the audience was plunged into Armageddon scenarios, with fish raining down from the sky, UFOs and even a Kraken. Based on the novel of the same name, the campaign was loved and shared online by one of the authors, successfully bringing the pages of the book to life.

What makes these campaigns award-winning, is having a strong understanding of the target audience. For Hiscox, it was highlighting the need for small business owners to protect themselves from cyber-criminals. Spotify rewarded its listeners with their own moment in the spotlight and Good Omens provided an immersive experience for potential viewers of the new series. And all three of these campaigns used the digital OOH medium in different ways, showcasing the full storytelling potential of digital OOH.

Dan Dawson, CCO Grand Visual said: 

“It’s absolutely amazing to be recognised with multiple awards and in multiple countries for our work – that it was all on one night makes it that little bit more exciting. Not only do these awards recognise the team at Grand Visual, who work so hard to fulfil our client’s vision, but to see these campaigns showcased as best in class examples of DOOH is something to be really proud of. As the medium continues to grow and change, it’s great to see brands being rewarded for their creative vision. Creativity is at the heart of everything that we do and storytelling is our ethos. It’s where we win.”

If you want to talk to us about any of your upcoming digital OOH campaigns, then don’t hesitate to get in touch.

Pepsi Max interactive digital OOH
OOH on its own is an incredibly strong advertising medium, however, when used in conjunction with other channels it’s been proven to extend the reach and effectiveness of a campaign.

Consumers today spend 70% of their time outside of their homes making out-of-home (OOH) advertising a prime channel for reaching your target audience. With a low CPM and high ROI, what’s not to love about the traditional channel?

OOH & Online Ads

You might think of these two advertising mediums as occupying two completely different worlds – one physical and one in cyberspace. But with 27% of our year spent online, both mediums actually do a pretty similar job of catching us in our everyday lives.

When OOH is combined with online ads, brands can elevate the effectiveness of their overall campaign by 31% and increase the overall reach by 68%. Used together as part of the marketing mix, these two channels thrive.

OOH & Mobile

Did you know there are more mobile phones in the world than there are people? We’re clearly obsessed with our handsets. So what happens when a relatively new channel like mobile is combined with a traditional channel like OOH?

According to recent studies, when OOH is combined with mobile it can increase a mobile campaign’s reach by 316%.

McDOnald's Waze Mobile and OOH Geofencing

A great example of OOH working well with mobile comes from McDonald’s in the US. They utilised mobile geofencing to retarget audiences through Waze (a GPS navigation software app). Displaying the same billboard creative within the app, as they were in close proximity to an outdoor ad. This approach saw McDonald’s earn 6.4 million mobile impressions and 1.9 million unique consumers in 8 weeks.

OOH & Social Media

With 45% of the total world population using social media, social is one of the most effective channels for targeting audiences. In its simplest form, the combination of OOH with Social Media could just be a hashtag on a billboard, however, there is a multitude of ways that these channels can work to complement each other.

In 2014, Pepsi Max launched “Unbelievable,” a campaign that beautifully combined digital OOH (DOOH) with Social Media. Featuring an Augmented Reality DOOH stunt, the brand earned over 50 million views online, as well as news coverage and countless awards.

When OOH is combined with Social Media, it amplifies and extends the reach of a campaign from a physical to a digital level. Results from Talon’s 4th space research saw a 48% increase in consumer action when digital OOH was added to a social plan.

OOH is a great amplifier, and when added to your marketing mix as part of a comprehensive strategy, increases campaign performance.

Zevi Tilles Account Director Grand Visual. Winning an ABBI award for Good Omens 2019
Our US Account Director, Zevi Tilles, shares the awesome year he has had so far since joining the team at Grand Visual.

Zevi Tilles Account Director Grand Visual. Winning an ABBI award for Good Omens 2019

Every year starts with a clean slate. In business, our clean slate is a (relatively) empty spreadsheet, ready to be filled in with activity and results. For me personally, 2019 turned out to be a very special year for a handful of reasons.

Joining the talented and supportive team at Grand Visual and reconnecting with the fast-paced OOH industry has been especially fulfilling. For OOH, 2019 has been a time of explosive growth and evolution. Reports from the OAAA showed that spending in OOH increased by 7.7% year-on-year in Q2 2019, representing the highest rate of quarterly growth since 2007. I believe this is solely down to the affordable and unskippable nature of the medium and its brilliant canvas for creativity.

Before I knew it, it was May and I was jetting out to Las Vegas to attend the OAAA and Geopath’s National Convention & Expo with our CCO Dan Dawson and COO Ben Putland. The conference was buzzing with excitement and anticipation as the industry came together to celebrate the medium. The renaissance and reinvigoration that comes with bigger investment and a greater of total advertising spend was a hot topic of conversation.

Also in May and easily winning my favourite day of the year, was the campaign we did for Amazon’s Good Omens launch. Who else can say that they brought Armageddon to Times Square, one of the industry’s most iconic locations where a staggering 380,000 people pass through each day? 

As the end of the world unfolded in the square, there was magic and excitement in the air. Mother nature was also on our side and even supplied a brief thunderstorm! From this four hour execution, we managed to own a huge 5% of all social conversations during the show’s launch week.

My next highlight for the year came in August when we worked on an awesome project for jetBlue. What a whirlwind of a project, we went from initial briefing to getting the campaign live in just 9 weeks – not bad for a project of this size with huge creative ambition. It was an extremely rewarding project to get across the line. Working with Rapport and Mullenlowe, we produced “Escape the Cape,” a dynamic digital OOH campaign, targeting vacationers stuck in Cape Cod traffic.

The campaign used real-time API’s and JetBlue’s flight schedule to compare Cape Cod driving times to flight times for alternative destinations. The campaign even ran on the side of a mobile billboard on a truck – an industry first!

Zevi Tilles Grand Visual Ben Putland MediaPost Digital OOH Awards

The final highlight of my year has been attending and winning at the OBIEs, ABBIs and MediaPost Awards. It has been great to be recognised by these awards programs for our awesome work on Spider-Verse,  Google Explore and Good Omens. There’s nothing better than being rewarded for the hard work that goes into each digital OOH campaign.

I can honestly say that I always have a smile on my face as I go to work every day and help to entertain consumers during their day-to-day lives, whether it be during the commute or on a shopping trip. I’m proud to work for a company like Grand Visual, who is constantly raising the bar for creativity and globally supporting the growth of digital OOH.

I can confidently predict that 2020 will be a year of impressive creativity and technology.

If you’re looking to craft some stories for digital OOH or you’d just like to find out more about the medium, then please don’t hesitate to get in touch.

 

Creative DOOH session IAB Nonference. Grand Visual Creative Director Ric Albert leads.
At Grand Visual we have been crafting stories for digital OOH for over 14 years. Yesterday, we had the opportunity to share our approach with a room full of enthusiastic Nonference attendees. 

In our #InstaDOOH session with Talon & QDOT we had our creative director Ric Albert guide a brainstorm session where he pushed participants to think about the ads they see on their phones through a DOOH lens. 

We kicked off the session by introducing our audience of non-DOOH natives to the channel, demonstrating its reach and impact across the UK. Results released by the Ad Association on 29th October showed that digital OOH spend increased by 17.2% and OOH rose by 9.4%. A growing channel is great, however a growing channel needs to be matched with the same level of creative ambition.

Creative DOOH Nonference

Multiple studies over the years have proven that when contextually relevant creative is utilised, it boosts campaign effectiveness (Talon Context Effect, Rapport Standing on shoulders of Giants). 

Creative DOOH Nonference

In addition to the ability to deliver live, dynamic creative stories, one of the other great advancements in OOH in the last few years is the way that we are able to target OOH audiences. Instead of looking just at location and demographic targeting, OOH planners are able to plan media campaigns using a much richer data set that is similar to audience profiling used in traditional digital channels. 

The brainstorm session aimed to get our attendees to adopt our ‘audience, moment, message’ mantra in order to understand the value of dynamically optimised creative in DOOH. To do so, we had everyone pull out their phones, go to Instagram, find their first ad and discuss at their respective tables what audience, moment and message each of those ads had identified.

Creative DOOH Nonference

Our Nonference audience was diverse and had ads from the NHS, Glossier, Moonlight Cinema, Jet2 Holidays, Just Eat and Nested to name a few. Once our tables had selected their favourite ad, we had them translate them into a powerful and contextually relevant digital OOH campaign. Could they do it?! 

At the end of 40 minutes, each of our 5 teams had come up with really great creative ideas for Digital OOH.  

We’ll leave the final word to the days’ host, Ric Albert, Creative Director:

“All of the concepts presented were really excellent! It was great to have DOOH newbies putting forward  some fantastic dynamic digital OOH ideas!

The winning concept for me was Just Eat. It was such a beautifully simple creative story of returning holidaymakers as the target audience. Combining it with that moment at the airport, at the baggage carousel and facing returning home to an empty fridge with a Just Eat message. It felt fresh and really demonstrated that they had been able to fully articulate the Audience + Moment = Message for a prospective Just Eat customer.”

Want us to run a brainstorm session with you? Get in Touch