The SSE Commonwealth Games campaign on a screen in Liverpool

SSE, the official energy partner of Glasgow 2014, features rising sports stars Jade Jones, Aled Davies, Michael Conlan, Eilidh Child and Craig Carfray in an outdoor advertising campaign to mark the Commonwealth Games from 23 July – 3 August, with the strapline “proud to support our athletes today”.

The dynamic digital out of home campaign will reach audiences nationwide in roadside, retail and airport environments, and calls on fans to back their home nations using twitter.

Fans are encouraged to tweet messages of support using the associated hashtags #GoEngland, #GoScotland, #GoWales and #GoNI. As the tweets increase, they will be dynamically fed by Grand Visual’s OpenLoop technology, in real-time, to the digital scoreboard, to record the nation receiving the most support during the Games.

The winning nation will receive funding for future sports stars from SSE.

The campaign — planned and booked by OMD UK and Talon, with production by Elmwood and Adam & Eve DDB, and digital technology by Grand Visual — will appear on outdoor digital and static sites at Trinity Leeds, Oracle Reading, Birmingham Bullring and Bluewater Kent; Edinburgh, Liverpool and Belfast Airport through JCDecaux, Clear Channel, Ocean and Eye.

Richard Evans, Business Director at OMD UK said:

“Outdoor represents a fundamental pillar of our Glasgow 2014 strategy; delivering strong impact and making sure that each of the home nations are fully aware of SSE’s support for the games”.

In a bid to help people get the best out of their local postal service this Christmas, the Post Office has launched a Digital Out of Home campaign to provide information about extended opening hours, self-service counters, and nearest branches. The extensive nationwide campaign kicks off this week across Roadside, Tube, Rail, Mall and City Centre environments.

The campaign includes tactical daypart messages to help customers beat queues by advising them to avoid their busiest times – lunchtimes and Monday’s. The campaign also includes geo-targeted copy on those screens in close proximity to a Post Office offering Self Service or Crown Service to let people know that “Christmas is just around the corner and so are we, just a few minutes away on Spring Gardens” and directs them to their nearest branch.

The tactical campaign was planned and booked by Mindshare and Kinetic, with creative from Dare and production by Grand Visual. The copy lead execution also encourages customers engage with their digital channels @PostOffice and for more information on the most efficient way to use the Post Office this Christmas.

Camelot, the UK National Lottery operator, launched a campaign to celebrate the fact that they are making more National Lottery Scratchcards winners than ever before. As part of Camelot’s ‘Surprising Numbers’ drive, an innovative real-time and destination-specific Digital Out of Home campaign ran across screens at Rail Stations and on the London Underground.

The activity brought to life the number of National Lottery Scratchard winners in a given timeframe by syndicating information from National Rail and Transport for London, to provide tailored messaging based on the next departing train.

The campaign was planned and bought by OMD, Havas and Talon, with production, technology and delivery by Grand Visual. The creative featured a human counter starring normal people with the number of National Lottery Scratchcard winners displayed on their T-Shirts.

The dynamic, geo-targeted campaign was delivered via OpenLoop, where localised messages for each site were entered and then contextualized with the data from National Rail and TfL. For example, commuters arriving at Liverpool Street around 9am for the train to Norwich may be targeted with the message “Winners before the 09:05 to Norwich leaves? 1,562.”

Additional contextual messages ran on supporting screens along important commuter routes and on large-format screens in city centres. The Digital Out of Home activity was part of a broader drive which included TV and press.

This month Red Bull and Channel 4 teamed up in ‘celebration of UK club culture’ to simultaneously live-stream 30 “capsule gigs” from pods in the EDF Energy London Eye as part of the Red Bull Revolution in Sound. To promote the innovative new partnership, Grand Visual created a multi-panel DEP campaign for the London Underground encouraging people to tune in and watch the event streams live on

The two day tactical burst was planned and booked by Talon. Working with Red Bull’s brand team, Grand Visual created a multi-panel execution that featured the London Eye and promoted various UK DJ’s, artists and Club nights performing at the event, from DJ Ez and Rudimental to The Hacienda and Fabric, with the call to action to watch all 30 clubs live on at 7.30pm on 14th November 2013.

The Digital Outdoor push supported a broader campaign to promote the event including TV, print, online and social media.