Elizabeth Arden have launched an intelligent data-driven Digital Out of Home campaign to introduce their new high-tech invisible skin shield: PREVAGE® City Smart Hydrating Shield SPF50.The dynamic campaign uses live pollution data to alert Londoners when levels are high and emphasise the benefits of using PREVAGE® City Smart Hydrating Shield SPF50 for neutralizing the impact of environmental and oxidative stress on the skin. The 2-week campaign runs on Exterion Media’s Digital Escalator Panels at Oxford Circus Tube Station, alongside a Digi-Wall domination from the 1st August.

Created by Grand Visual, the campaign provides pollution facts and statistics, with the call to action to “Outsmart the City” and protect skin against pollution with PREVAGE® City Smart Hydrating Shield SPF50. Delivered through OpenLoop, real-time pollution data is pulled from LondonAir, which provides pollution readings pinpointed to Oxford Street.

The DOOH activity was planned and booked by Talon Outdoor and PHD and supports a broader campaign including video on demand, print, and digital.

Janine Fernandes-Havenga, Senior Brand Manager from Elizabeth Arden, commented

“As the leading authority in high-tech environmental anti-aging solutions, it is befitting that we are introducing PREVAGE® City Smart Hydrating Shield SPF50, with a bespoke, high-tech Digital Out of Home campaign. What better way to drive home our message than with the immediacy and context of real-time, location-specific pollution readings.”

Dan Dawson, Chief Creative Technology Officer at Grand Visual said:

“This campaign harnesses the context effect by providing a tailored and compelling reason to pay attention. The data provides the relevance and justification for buying a product that is designed to combat the ill effects of pollution that each person is experiencing, in that location, and at that moment, delivering Elizabeth Arden’s message with much greater impetus.”

This month Red Bull and Channel 4 teamed up in ‘celebration of UK club culture’ to simultaneously live-stream 30 “capsule gigs” from pods in the EDF Energy London Eye as part of the Red Bull Revolution in Sound. To promote the innovative new partnership, Grand Visual created a multi-panel DEP campaign for the London Underground encouraging people to tune in and watch the event streams live on Channel4.com.

The two day tactical burst was planned and booked by Talon. Working with Red Bull’s brand team, Grand Visual created a multi-panel execution that featured the London Eye and promoted various UK DJ’s, artists and Club nights performing at the event, from DJ Ez and Rudimental to The Hacienda and Fabric, with the call to action to watch all 30 clubs live on Channel4.com at 7.30pm on 14th November 2013.

The Digital Outdoor push supported a broader campaign to promote the event including TV, print, online and social media.

Barclaycard has launched a festive campaign on the London Underground Digital Escalator Panels to promote its contactless payment card. The multi-panel execution features a woman struggling to carry home a Christmas tree she has purchased.

The woman, partially obscured by the festive fir is seen stumbling up the stairs on the up escalators and down the other side. The strapline informs us that “Getting it home is never easy. Paying for it quickly is.”

The campaign was conceived and shot by BBH. Grand Visual post produced the live action footage and created the three panel execution which gives the impression that the precarious Christmas tree and its owner are stumbling up the escalators alongside London’s commuters. The digital out of home activity is part of a broader outdoor, press, digital and radio campaign that is running this month.

Today, Bulmers is launching a digital OOH campaign to celebrate the launch of Bulmers No 17, the new crushed red berries flavour with a shot of lime. Created by Exposure and produced by Grand Visual, the linear campaign features a series of tests and experiments which can be accessed via Facebook.com/bulmersuk.

One test tries to find out whether people or birds “tweet” more and depicts a set of weighing scales with a bird balancing on one side and a person on the other and encourages people to get involved at Facebook.com/bulmersuk. Each experiment is followed by a branding screen with product shot, logo and facebook.com/bulmersuk.

The digital OOH activity plays across DEPs and Transvision screens this month and forms part of the multimillion-pound ‘Experimenters Wanted’ campaign featuring TV, press, experiential, mobile and social media running throughout the summer

Nike launched a DOOH campaign tied to the UEFA Champions League final between Man United and Barcelona. The campaign ran across several different outdoor networks and formats including in-store screens at Nike Town. Working with Wieden+Kennedy, Grand Visual produced the campaign which featured a player from each team battling it out to dominate the spot.

Players and copy changed daily kicking off with Rio vs Puyol and the strapline “Lead the charge,” followed by Evra vs Abidal and “Defend by attack,” Hernandez vs Pedro “Strike with fear,” Park vs Busquets “Chase victory not fame.” On match day the creative featured Rooney vs Iniesta “Conduct then conquer” followed by “Glory is ours” and Nike branding.

Each team’s colours and typography was also part of the battle to take over the other team. On the DEP execution the teams were split across the escalators with Man United players on one side and Barcelona on the other, before the struggle ensued with players encroaching on the other side’s screens. The copy changed immediately after the match on Saturday to feature the winning team alone and the “Glory is Ours” slogan.

Google is running a real time, destination specific digital OOH campaign promoting Google Voice – the voice activated search tool for mobiles. The first burst of activity runs on DEPs across 10 underground stations. The campaign is a play on regional accents and phonetically spells out various pronunciations of the same word. The copy is also station specific so at Bank, a multi-screen execution runs variations of the word finance such as ‘fey-nuns’ and ‘fy-nants’.

The second burst of the campaign begins on the 11th April and will run on Transvision screens at 9 London stations. This time the copy ties in with the destination of the next departing train. Various pronunciations of the destinations are then screened including illustrations relating to that place. So for Mon-chester there is an illustration of Old Trafford and for Ed-n-uh-bru, bag pipes are displayed. The strapline “say it get it, voice search for mobile, by Google” remains on screen throughout.

The campaign is designed to demonstrate the Google Voice’s superior voice activation software which understands anyone from anywhere regardless of accent. The campaign was delivered via OpenLoop, Grand Visual’s tactical platform for updating and streaming live copy campaigns to multiple screens.

Nike BOOM Digital OOH Campaign

Nike launched a regional outdoor campaign to promote the Nike Pro Combat Dri-FIT Competition Base Layer range. The campaign was based around football and rugby fixtures and used out-of-home formats close to match venues to target sports fans with tailored copy for the specific sport and teams.

Working with Wieden + Kennedy, Grand Visual produced the DOOH copy which featured Nike sponsored players smashing through the word BOOM carved out of a block of ice. The creative illustrates the power and performance of the clothing range which combats the cold.

As well as using a variety of DOOH formats along major transport routes and in close proximity to each match venue, the campaign also starred different players to ensure that each execution was locally relevant. For England’s rugby fixtures against New Zealand and Australia, England captain Lewis Moody was featured across XTP, DEP, LCD and Transvision screens at Waterloo underground and rail stations and on static 6 sheets in close proximity to Twickenham Stadium.

Similarly, the Villa vs Blackpool football match at Villa Park showed Agbonlahor smashing through the ice on Birmingham’s 5 Ways screen, Transvision screens, and Super Novae’s brand new Birmingham M5 Lynx screen. This was followed by bursts of activity around Arsenal vs Spurs at Emirates Stadium, Villa vs Arsenal at Villa Park, and Man United vs Arsenal at Old Trafford.

The campaign was booked by Mindshare and runs 5th November to 6th December.

HarperCollins have launched a digital outdoor campaign to promote David Walliams’ debut children’s novel ‘The Boy in the Dress’ with illustrations by Quentin Blake. The campaign airs on CBS Outdoor’s DEPs for two weeks from 17th November to capture the Christmas market.

Blake, who illustrated Roald Dahl’s classic novels, has created a series of special illustrations for the campaign which Grand Visual animated to produce a 10 second multi panel sequence. The creative shows a boy in a dress taking a running kick at a football. The football shoots across the screens and appears to smash through them towards commuters. The words “boys will be boys, even in dresses!” then appears on screen followed by the author and comedian David Walliams and a product shot on alternating panels.

Quentin Blake, commented:
“I am really pleased to have been involved in an innovative campaign that provides a visual evocation of the story and encourages people to think of The Boy in the Dress when they’re looking for a special Christmas present for a child.”

Canon initiated a cross network digital outdoor campaign to mark the launch of their latest EOS 450D camera.

Working with BJK&E, Grand Visual shot HD material at Canon’s ‘Let’s Play!’ freerunning live event hosted at the Truman Brewery in April. Grand Visual then took the footage from the day to produce a sequence featuring a freerunner on his journey through an urban landscape. During the series of athletic stunts the freerunner grabs the EOS 450D and drops in on his colleague – a freestyle footballer and takes a photograph of him.

This campaign was planned by BJK&E and ran on CBS Outdoor’s digital escalator panels and Titan Outdoor’s Transvision network from the 5th May for two weeks.

The multi panel digital outdoor campaign for Rocky Balboa has won the Out-of-home Moving Advertising Award at this year’s British Television Advertising Awards. Sponsored by CBS Outdoor the award recognises the best OOH commercial by a British agency.

The campaign, which creatively mimics the iconic film sequence where Rocky runs up the stairs of the Philadelphia Museum of Art during one of his punishing training regimes, ran on CBS Outdoors’ Digital Escalator Panels. The sequence took 11 separate panel executions and gives the impression that the boxing legend is running up the escalators alongside London’s commuters.

This campaign also won the digital category at the Campaign Poster Awards 2007.