You may be reading this whilst relaxing on your Summer holidays, but for consumers, the busiest quarter of the year is just getting started! 

With 28% of shoppers completing their Halloween shopping in September¹

And research from eBay showing that shoppers made two searches for “Christmas” every second on its site in August last year ²… it’s never too early for brands to start thinking about their outdoor campaigns for Q4.

Digital OOH Retail Insights

Consumers are constantly on the lookout for the best deals, and digital OOH has the ability to engage shoppers on-location, showcasing products and displaying offers in real-time.

Let us show you a few examples…

eBay Fill Your Cart With Colour

eBay brought shopping inspiration to the streets of the UK, with this colourful, weather-activated digital OOH campaign.

Estée Lauder Clinique Chubby Plump & Shine

An interactive digital OOH campaign for clinique's new chubby, plump & shine liquid lipstick

Here’s an engaging Augmented Reality experience we created for Clinique to promote the launch of its latest product.

Topshop Autumn/Winter 2015

Here’s a linear digital OOH campaign we produced for Topshop to promote their highly anticipated Autumn/Winter collection.

Marmite Love It or Hate It

Controversial condiment brand, Marmite, enabled shoppers to join in with its interactive Christmas digital OOH campaign.

Want to discuss your upcoming digital OOH plans? Get in touch!

This December Cadbury has launched a real-life advent calendar as part of its Christmas campaign. Twenty-four purple trucks are making their way around the UK throughout December, bringing the #Cadvent calendar to life!

Already making a splash around the country, Cadbury’s purple trucks are revealing treats every day in the run up to Christmas. The spectacular event is supported nationwide through a fun, live digital OOH campaign.

The dynamic campaign is updated daily with the latest photos, videos and social media activity from the previous day’s event. Extending the campaign’s reach even further Cadbury’s have used Digivans to amplify the dynamic content in locations where there is no fixed DOOH media available.

Jeremy Taylor, Strategy Director at Grand Visual commented:

“Being able to share the joy and excitement from #Cadvent events around the country via DOOH is great way to extend the event to those not able to experience it in person.”

The campaign was managed through OpenLoop with creative by Fallon, production by Grand Visual and media planned and booked through PHD and Talon. Elvis were responsible for capturing all footage from the live events.

A photo of our Santa Buddy in place awaiting your tweets

For this year’s seasonal festivities our technologists, Jon Jones and Mike Farrance, have come up with a fun little bit of tech to get you — and our team — in the Christmas mood.

Meet Buddy, our Twitter powered dancing Santa. When you tweet our Twitter account (@GrandVisual) with the words Merry Christmas, Buddy will spring into action. First, from our office jukebox, he’ll select a Christmas song to dance to. He’ll then create a little seasonal greeting to display on a small digital screen behind him. A camera grabs a shot of the screen and Buddy dancing along to the music, before tweeting the photo to you accompanied by a message telling you what song he chose for our entertainment.

Buddy works with the help of some nifty programming and physical computing. The Santa is connected to an arduino controller which is controlled by a Raspberry Pi. The Pi monitors our Twitter account, watching for tweets containing the phrase Merry Christmas. When it picks one up it selects a song from our festive playlist, and creates a Christmas card to display on the screen, whilst at the same time telling Santa to start dancing. A photo is then taken of Santa, the screen, and the tree, which is then packaged up with information about what song was played and tweeted in reply. Pretty straightforward really!

The other benefit of Buddy is that because we save a little money on Christmas cards, we’ve decided to make a donation to the mental health charity Mind.

So, want to see our Santa dance? Then get tweeting to our little friend — just wish us a Merry Christmas.

In a bid to help people get the best out of their local postal service this Christmas, the Post Office has launched a Digital Out of Home campaign to provide information about extended opening hours, self-service counters, and nearest branches. The extensive nationwide campaign kicks off this week across Roadside, Tube, Rail, Mall and City Centre environments.

The campaign includes tactical daypart messages to help customers beat queues by advising them to avoid their busiest times – lunchtimes and Monday’s. The campaign also includes geo-targeted copy on those screens in close proximity to a Post Office offering Self Service or Crown Service to let people know that “Christmas is just around the corner and so are we, just a few minutes away on Spring Gardens” and directs them to their nearest branch.

The tactical campaign was planned and booked by Mindshare and Kinetic, with creative from Dare and production by Grand Visual. The copy lead execution also encourages customers engage with their digital channels @PostOffice and for more information on the most efficient way to use the Post Office this Christmas.