Pepsi MAX Bus Shelter Augmented Reality interactive digital OOH

Pepsi MAX has launched the next stage of their ‘Unbelievable’ campaign, with a cutting-edge DOOH stunt which revolutionises how we see city streets.

Pepsi MAX AR Bus Shelter Balloons

The technology, which is currently exclusive to Pepsi MAX, was launched on one of London’s busiest roads, New Oxford Street. A Bus Stop digital 6-sheet was transformed to show a live feed of the street ahead and give the illusion of a see-through display. However, as people wait and watch, a series of incredible scenarios unfold on the street, instantly whisking Londoners away from their ordinary environment and placing them into something completely unbelievable. Commuters could be faced with a giant robot crashing through Oxford Street, or catch a glimpse of a passerby being abducted by flying saucers.

This creative concept is part of PepsiCo’s integrated campaign for the UK which brings Pepsi MAX’s ‘Unbelievable’ combination of maximum taste AND no sugar to life. It follows another media-first from Pepsi MAX in February which saw consumer generated Vines integrated across DOOH sites. The latest stage of the campaign, planned by OMD UK, bought by Talon, created by AMV BBDO, with production and creative technology by Grand Visual: combines the DOOH platform with state of the art augmented reality technology.

Pepsi MAX AR Bus Shelter Robot

The content created on Oxford Street has been caught on video and seen over 8 million times!

Sky has launched a unique winter campaign featuring Broadwalk Empire’s protagonist Nucky Thompson to help promote its Sky+ app, Sky channels, plus their Catch Up TV and Series Link features. “The Sky Difference” integrates live Met-Office data in a real-time, location based campaign that encourages customers to have a cosy night in with Sky – whatever the weather.

Created by Inferno and produced by Grand Visual, the campaign creatively mimics the current weather conditions with gusts of wind or rain and entices customers to have a “cosy night in with brand new Broadwalk Empire”. The hyper-local weather messaging is delivered via OpenLoop and displays real-time temperature readings for each location, letting shoppers know that ‘whatever the weather brings’, ‘8°C (chilly)’, there’s a programme waiting for them on Sky Atlantic that evening.

The campaign was planned and booked by Rapport and plays on Clear Channel and JCDecaux Mall D6s and on Amscreen’s Tesco Petrol Station network from 8th January.

The Microloan Foundation, a UK charity providing small business loans to women in sub-Saharan Africa, launched an innovative live donation digital billboard campaign at Westfield London, Shepherds Bush this weekend.

The screen showed an incomplete image of a smiling African woman constructed entirely from pennies. Passersby were encouraged to donate via SMS: “Your small change can make a big difference in Africa. See How. Text CHANGE and your NAME to 70777.”

Each time a participant donated a fixed amount by text, a personalised on-screen thank you message would appear followed by a new batch of coins which would fall into place on the poster image until eventually the picture of the smiling woman was complete.

Completed images appeared on where donors can look up their contribution and see their coins tagged within the image. Donors can then share their contribution with friends via Twitter, Facebook or email.

Created by DLKW Lowe, the campaign ran from the 25th – 26th February 2012 as a weekend domination on Ocean Outdoor’s Eat Street digital poster site. Grand Visual provided digital production and tech build, with SMS monitoring via OpenLoop. 3D motion graphics were produced by Absolute with website design and build by United Studios.