Last week saw the launch of five new flavours in the Bulmers cider range. To support the launch the brand has once again embraced digital out of home in a user generated content campaign created by Adam & Eve DDB.

Members of the public can submit photos that reflect the colours of their favourite new flavour with the hashtag #LiveColourful, and see their images displayed in near real-time on digital screens in shopping malls, and at Birmingham New Street, Leeds Trinity, and Westfield Eat Street.

The campaign, which runs until mid-August, is managed via Grand Visual’s dynamic DOOH campaign management platform, OpenLoop, with the live UGC feed provided by media agency, We Are Social.

Media owners are JCDecaux, Clear Channel, Exterion Media, Outdoor Plus, and Ocean Outdoor. Digital production is by Grand Visual.

Bulmers has launched a Digital OOH campaign which uses OpenLoop to deliver tweets directly to screens in pubs, bars and shopping malls. The twitter enabled digital posters crowd-source regional audiences to ask how they will begin the weekend and promotes the hashtag #Beginwithabulmers to tweet their answers to.

The campaign was initiated by Starcom MediaVest with adam&eveDDB and produced by Grand Visual. A regional call to action asks London and Manchester audiences to tweet about their weekend plans and the creative displays the tweets alongside product shots of the brands two new cider variants – black cherry and red grape.