Throughout July, Unilever used state of the art colour-recognition outdoor interactive poster sites to celebrate the launch of Dove Invisible Dry deodorant and its “100 colours” campaign.

In the first use by a beauty brand, the digital 6-sheet outdoor campaign featured colour recognition technology developed by Grand Visual. When a user stood in front of the screen the technology identified and captured the dominant colour they were wearing. The application applied this to the creative on the screen – changing it to reflect the colour of the clothes worn by the person. The concept tied in perfectly with the Dove campaign to encourage women to be colour confident by using new Dove Invisible Dry deodorant. Each digital “D6” unit delivered location specific messaging, directing consumers to the local Boots store in that shopping centre.

The campaign was planned and booked by Mindshare and Kinetic and ran in key shopping centres across UK, including Bluewater, Lakeside, Trinity Leeds, Centre MK and the Bullring. The activity formed part of a wider digital out-of-home campaign that delivered reach in fashion environments and in close proximity to relevant retailers.

Callum Galloway, Dove Deodorant Brand Manager said, “It is very exciting to be working on yet another ground breaking activation to bring to life the Dove Deodorant Invisible Dry campaign. Once again we are putting women right at the heart of our campaign and encouraging them to embrace colour confidence.”

Dan Dawson, Creative Technology Director at Grand Visual added, “This innovative use of colour detection technology is a perfect fit with the campaign messaging talking about the product’s use on 100 colours. We delivered messaging tailored to the very clothes a person in front of the D6 screen was wearing, creating a fun, powerful and engaging experience.”

Watch here

SSE, the official energy partner of Glasgow 2014, features rising sports stars Jade Jones, Aled Davies, Michael Conlan, Eilidh Child and Craig Carfray in an outdoor advertising campaign to mark the Commonwealth Games from 23 July – 3 August, with the strapline “proud to support our athletes today”.

The dynamic digital out of home campaign will reach audiences nationwide in roadside, retail and airport environments, and calls on fans to back their home nations using twitter.

Fans are encouraged to tweet messages of support using the associated hashtags #GoEngland, #GoScotland, #GoWales and #GoNI. As the tweets increase, they will be dynamically fed by Grand Visual’s OpenLoop technology, in real-time, to the digital scoreboard, to record the nation receiving the most support during the Games.

The winning nation will receive funding for future sports stars from SSE.

The campaign — planned and booked by OMD UK and Talon, with production by Elmwood and Adam & Eve DDB, and digital technology by Grand Visual — will appear on outdoor digital and static sites at Trinity Leeds, Oracle Reading, Birmingham Bullring and Bluewater Kent; Edinburgh, Liverpool and Belfast Airport through JCDecaux, Clear Channel, Ocean and Eye.

Richard Evans, Business Director at OMD UK said:

“Outdoor represents a fundamental pillar of our Glasgow 2014 strategy; delivering strong impact and making sure that each of the home nations are fully aware of SSE’s support for the games”.

Last week Colgate-Palmolive kicked off a dynamic digital outdoor campaign to promote their ‘Keep Britain Smiling’ campaign. The campaign integrated UGC content from Colgate’s Facebook page where people were asked to ‘share a smile for charity’ and then the photos featured on large format digital billboards across the UK in support of children’s charity Barnardo’s.

Created by VML London and produced by Grand Visual, the campaign used Grand Visual’s OpenLoop platform to randomly select photos of smiling Facebook users to stream them directly to the digital billboard creative. The campaign aims to collect one million “smiles” this summer, and has pledged to donate £100,000 to children’s charity Barnardo’s when that target has been reached.

On Colgate’s Facebook page every photograph of a smile, wall comment and ‘like’ is worth a number of additional smiles which are registered on Colgate’s smile-o-meter and help Colgate to reach its target to then make the £100,000 donation to Barnardo’s.

This weekend an experiential campaign ran alongside the DOOH activity at London’s Westfield Shopping Centre. Managed by Blazinstar, the experiential activity was staged around Ocean Outdoor’s large format digital billboard on Eat Street, the team handed out free samples and also took pictures of shoppers who wanted to ‘share a smile for charity’ and be featured on the billboard itself. Photos were uploaded via Grand Visual’s Open Loop platform and streamed to the billboard instantly. The opportunity to feature in a large billboard advert proved to be extremely popular amongst shoppers and created a real buzz around the digital site.

The broader digital out of home activity screened across Ocean Outdoor’s large format digital billboards at Westfield London, the Birmingham Bullring and the Liverpool Media Wall, as well as on JCDecaux’s Transvison network and CBS Outdoor’s XTP screens on the London Underground.

Nike launched a regional outdoor campaign to promote the Nike Pro Combat Dri-FIT Competition Base Layer range. The campaign was based around football and rugby fixtures and used out-of-home formats close to match venues to target sports fans with tailored copy for the specific sport and teams.

Working with Wieden + Kennedy, Grand Visual produced the DOOH copy which featured Nike sponsored players smashing through the word BOOM carved out of a block of ice. The creative illustrates the power and performance of the clothing range which combats the cold.

As well as using a variety of DOOH formats along major transport routes and in close proximity to each match venue, the campaign also starred different players to ensure that each execution was locally relevant. For England’s rugby fixtures against New Zealand and Australia, England captain Lewis Moody was featured across XTP, DEP, LCD and Transvision screens at Waterloo underground and rail stations and on static 6 sheets in close proximity to Twickenham Stadium.

Similarly, the Villa vs Blackpool football match at Villa Park showed Agbonlahor smashing through the ice on Birmingham’s 5 Ways screen, Transvision screens, and Super Novae’s brand new Birmingham M5 Lynx screen. This was followed by bursts of activity around Arsenal vs Spurs at Emirates Stadium, Villa vs Arsenal at Villa Park, and Man United vs Arsenal at Old Trafford.

The campaign was booked by Mindshare and runs 5th November to 6th December.