Public opinion platform & consumer champion B.heard today premiere’s the first-ever ‘billboard conversation’ campaign in Glasgow, with thought-provoking national and local issues brought to life by legendary ad man Sir John Hegarty and award winning writer Neil Patterson.

The striking creatives, by John Hegarty at The Garage Soho, are deliberately designed to stimulate participation and conversation, give the people of Glasgow a voice, and invite them to join a national movement. The billboard conversations aim to highlight B.heard’s mission to give people a voice in a time when doubt is cast on the efficacy of polling. The company’s wider work focuses on rewarding organisations that amass public support and supporting those that aren’t getting things right.

Oscar Vickerman, founder of B.heard, said:

“We are inviting everyone to join us in being the change we hope to see in the world. That’s why we’ve created a platform for the issues that we all know are important, and have kicked this off in the streets of one of the leading cities in the UK, Glasgow. People from all walks of life will come across our first-ever ‘conversation billboards’. We are here to encourage outcomes that are based on our collective values, not anyone else’s. #Bheard at”

Sir John Hegarty, founder of The Garage Social and BBH, said:

“We chose outdoor media to convey this message because it’s effective, and you can’t adblock it. If you want to start a mass market conversation, you have to use a mass market medium. B.heard has the potential to fill a vital gap that currently exists between the general public and those in positions of power. We’ve seen it with the Brexit vote, and then with Trump; every single voice matters. But somebody needs to be listening. That’s why this billboard conversation campaign is more important now than ever before.”

The DOOH execution was produced by Grand Visual, delivering daily updates throughout the campaign, Strategy & Planning was managed by Talon Outdoor and displayed on Forrest Media.

The Audi Dashboard on the Motion@Waterloo screen

Audi, the UK’s leading premium automotive brand, is the launch partner of Waterloo@Motion, the UK’s largest indoor advertising screen, which went live today for the very first time at London’s Waterloo railway station.

Motion@Waterloo is a powerful new communication channel at the UK’s busiest station, delivering a captive audience of four million commuters every fortnight. Part of JCDecaux and Network Rail’s vision for the future of rail advertising, it consists of a state-of-the-art, 40 x 3 metre, 6mm pixel, high-definition screen spanning the length of the concourse.

It launches with the Audi Dashboard, a creative concept featuring branded content developed specifically for the Motion@Waterloo  site by ad agency BBH London and produced by Grand Visual. The Audi Dashboard features live statistics and contextual messages about “One day in the life of Waterloo” – a series of quirky station facts which are compared to the Audi range. For example: “31,451 cups of coffee bought. If this was petrol, you could drive an Audi A3 Sportback to the moon.”

The dashboard offers genuinely useful, real-time information, including how many seats are available on trains departing from Waterloo.  This and all other statistics refresh every two minutes to keep the audience engaged especially during long waits.  Additionally, a Twitter feed from #AudiWaterloo keeps commuters entertained and allows them to participate in the conversation on-screen.

Waterloo Motion is part of a plan targeting the affluent commuter audience in a progressive way across Waterloo, Euston, Victoria and Charing Cross stations. Reaching an audience of two million highly connected commuters, Waterloo Motion is a key ‘gateway’ to London and the affluent South East.

The campaign was planned by MediaCom, delivered by JCDecaux and bought by Kinetic. The Audi Dashboard was created and designed by BBH London with digital production by Grand Visual. Data analysis and visualisation was provided by Information is Beautiful.  All dynamic content and live feeds are managed through OpenLoop and pushed live to the Waterloo Motion.