What Does Planning a Vacation Have in Common With Digital OOH?

Sun, Sea & Digital OOH!

With Summer on the horizon, we are sharing our top considerations for digital OOH this warm season. It’s a great time of year to use digital OOH to reach your target audience, as nearly half of the population become more active as the weather gets warmer! So why not consider planning your next digital OOH campaign just as you would plan a vacation?

Audience

Who’s your ideal travel companion? Family, friends or a solo adventure? Just as you consider who you travel with, it’s just as important to consider who is the ideal audience for your campaign.

Here’s an augmented reality experience we created for Sky Q, designed to target commuters with fun and games during the school holidays.

Moment

What’s your perfect Summer vacation? A relaxing seaside break or adrenalin filled adventure? Considering the moment you want to create with your digital OOH is key. What do you want your campaign to make consumers feel, think or do?

For the cinematic release for Inside Out, we created a user-generated experience in Times Square. As the movie was centred around emotions, the campaign was designed to capture a participant’s emotions before sharing them to the digital screen.

Lasting Impression

What’s your most memorable vacation? With digital OOH campaigns, it’s just as important to consider the lasting impression you want to leave. Focus on creating a moment for your audience that will truly leave a lasting impression.

Here’s an augmented reality experience we created for Disney. The social video has been viewed over 300 million times and shared over 5.9 million times around the world. It also earned the title of the 2nd most shared ad of 2015.

Want to discuss your upcoming digital OOH plans? Get in touch!