Combining Summer Sports & Digital OOH August 22, 2019 |

Summer sport is in full swing, and from the NFL to the Tennis, world-recognised sporting events bring in thousands of tourists, and digital OOH is the perfect medium to entertain your audience.

Hundreds of brands sponsor major sporting events and will be looking to amplify their messages across OOH as well as through TV. A great example is the NFL, whose season is about to kick off and draws in on average, 15.8 million viewers per game.

Sports Digital OOH

Fans are constantly looking to keep up to date with a day’s sporting events online, creating possibilities to display live feeds on digital OOH formats. Here are a few examples of how brands are harnessing the power of digital OOH to deliver impactful and memorable campaigns.

Let us show you a few examples…

Google Front Row

Heres a digital OOH campaign that we worked on with Google, giving international Manchester United fans the chance to sit front row at one of the highest-profile games in the football calendar.

Coca-Cola Augmented Reality Experience

Last summer, we created an Augmented Reality (AR) experience for Coca-Cola, celebrating their continued support of the FIFA World Cup.

Moët & Chandon

Moët & Chandon engaged with tennis fans by broadcasting live Wimbledon scores across London with this dynamic, digital OOH campaign.

Nike Write the Future

Nike followed the English football team as they progressed through the 2010 World Cup, updating copy based on game results.

Want to discuss your upcoming digital OOH plans? Get in touch!

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