Along with McCann Birmingham and Rapport, Grand Visual helped Vaillant to spread warmth and bring joy to Blue Monday with a smile-activated vending machine.
Grand Visual brought the idea to life using facial recognition software that recognises when someone is smiling and dispenses a hot chocolate or coffee in return. The machine picked up 5,735 faces throughout the day and successfully vended 1,584 hot drinks, all triggered by smiles.
Craig Barber, Head of Innovation & Emerging Media at Rapport says:
“The use of technology has allowed us to create an activation that rewards commuters for their participation. This fresh approach for the category will engage consumers and raise Vaillant’s profile, helping associate the brand with joy and warmth.”