ŠKODA UK launched an innovative digital Out of Home campaign earlier this month, for the all-new ŠKODA Kodiaq SUV. The activity forms part of ŠKODA’s new brand push ‘Driven by Something Different’ and highlights the importance of taking time out every day to reconnect with what really matters. The nationwide campaign ran across multiple city and roadside formats spanning ten different media owners.
The creative featured four unique locations across the UK which lend themselves to reconnection, Rye, Wales, the Lakes and Norfolk. Each location was chosen for its natural beauty, offering Britain’s finest scenery, greenest countryside, grandest views or prettiest seaside villages, to demonstrate to drivers how simple it is to rediscover your surroundings and reconnect with the real and natural aspects of life.
The digital OOH campaign used stunning imagery of the Kodiaq in each location to entice drivers away from their day-to-day journeys. Each digital billboard displayed the time it would take to travel from that exact spot to the location featured in the visual. OpenLoop, the DOOH platform from ad tech specialist QDOT, dynamically updated journey times based on Google’s API traffic statistics to reflect real-time travel estimates.
The digital OOH activity was produced by Grand Visual and supports a broader digital and TV push, created by Fallon, and planned and booked by PHD and Talon.