Anamorphic
WHY GO ANAMORPHIC?
Anamorphic animation creates the illusion of a 3D immersive experience on an Out of Home screen (although it’s not technically 3D!), perfect for social sharing to amplify any OOH campaign. Using full-motion DOOH (Digital Out of Home) video is 2.5X more effective than static creative and by implementing 3D OOH creative, it enhances consumer engagement and preference even further.
WHAT IS ANAMORPHIC & WHY DO YOU NEED IT OOH?
Without getting too deep into the tech behind Anamorphic, it’s essentially based off an old technique called ‘forced perspective’, which mathematically warps imagery so that, when viewed from a specific vantage point, the illusion of 3D depth is created on flat surfaces. This gives the illusion that you are looking through a window into another world, with things that appear to float in the air. The experience can feel immersive with the ability to make objects appear to be coming out of the screen and towards the viewer.
Many global DOOH screens can host a 3D anamorphic creative execution so long as they meet 3 basic key criteria:
1. Large DOOH screens that ideally have dual aspects (cornered).
2. Screens that have a pedestrian viewing area in front of them for sharing of the experience.
3. Screens that can be elevated with “crisp” resolution and full-motion capabilities.
Dream Anamorphic OOH
Ideation, response to brief and costing of concepts. We engage with you and your creative teams on the ideation, production and delivery of the Anamorphic creative, ensuring that it works for all DOOH screens on the plan.
Create Anamorphic OOH
Creating & Developing, combining creative and technology for a unique experience. Custom creative is designed to breach the 3D space appearing to float in midair when seen from a key location.
Build Anamorphic OOH
Warping and testing hardware and software, rigging and getting ready to go live. Our Media Owner screen agnostic warping engine generates previews as well as the final warped files ready for media owner playback.
Activate Anamorphic OOH
Activating and sharing, going live as well as extending the experience beyond the event.
WHY CHOOSE Grand Visual?
We create wonder, amazement and entertainment for brands who like to push the boundaries of possibility and look at new ways to deliver their messages and leverage them across channels.
