Today, Bulmers is launching a digital OOH campaign to celebrate the launch of Bulmers No 17, the new crushed red berries flavour with a shot of lime. Created by Exposure and produced by Grand Visual, the linear campaign features a series of tests and experiments which can be accessed via Facebook.com/bulmersuk.
One test tries to find out whether people or birds “tweet” more and depicts a set of weighing scales with a bird balancing on one side and a person on the other and encourages people to get involved at Facebook.com/bulmersuk. Each experiment is followed by a branding screen with product shot, logo and facebook.com/bulmersuk.
The digital OOH activity plays across DEPs and Transvision screens this month and forms part of the multimillion-pound ‘Experimenters Wanted’ campaign featuring TV, press, experiential, mobile and social media running throughout the summer