This month Ric Albert joins Grand Visual in the newly created role of Motion Graphics Director. In this role, Ric will continue the develop Grand Visual’s production services and techniques specifically aimed at driving effective use of digital OOH as a truly creative medium.
Ric joins from GP London, where he was Director of Digital and Interactive for five years. During this time Albert established and led their digital division and built up their client business developing online, social, viral and digital outdoor campaigns for some of the biggest names in entertainment including Warner Bros, Twentieth Century Fox, Universal Pictures and Lovefilm as well as blue chip clients such as Coca-Cola.
Ric has produced high profile UK and international digital out of home campaigns for some of the highest grossing films of all time including the four latest Harry Potter releases, Inception, and a digital takeover of the O2 Arena for The Dark Knight. In 2010 he won silver at Ocean Outdoor’s “The Art of Outdoor” creativity competition, for his ‘Legend of the Guardians’ campaign for Warner Bros and pioneered a new “subtle motion” technique for roadside digital formats.
Neil Morris, Founder & MD of Grand Visual, said: “It’s great to have Ric on board to help develop and grow our motion output. An extremely important strength of the digital outdoor space is its broadcast nature and the ability to deliver relevant, timely and beautifully crafted visual stories to people as they go about their day.”
Ric Albert said: “It is exciting to be joining the team at Grand Visual, who have been leading this space in terms of production, digital technique and technical innovation. I look forward to building on that work and developing stand-out linear campaigns that deliver results for clients and continue to push the creative boundaries of the medium.”