Red Bull Air Race Takes to Skies with DOOH
Ascot Racecourse was the venue for the UK leg of the Red Bull Air Race on August 16th and 17th. As befits the “fastest, most demanding race on Earth” creative agency Y&R turned to the UK’s largest indoor advertising screen — JCDecaux’s Motion@Waterloo.
After a three year break the Red Bull Air Race returned better than ever with twelve elite pilots, including the defending World Champion, Briton Paul Bonhomme, in competition. Over the weekend, the daring pilots raced around low altitude courses between high pillars, or “Air Gates” in what is recognised as one of the fastest and most exhilarating of extreme sports. The final results saw a Brit one-two with Paul Bonhomme and Nigel Lamb taking the top two spots, followed by Frenchman, Nicolas Ivanoff and Germany’s Matthias Dolderer.
The Motion@Waterloo creative featured footage from the daredevil race and the public was encouraged to either visit the event at Ascot, or view it live on Sky Sports.
Creative was overseen by Y&R, with digital production by Grand Visual. Media was planned and booked by Talon.