Swiss watchmaker Rado is celebrating its brand partnership as Official Timekeeper of the Aegon Championships at The Queen’s Club, London, with a dynamic Digital Out of Home campaign that features live scores and upcoming match details. In a media first, Ocean Outdoor’s Digital Billboard also mimics the British weather, incorporating on-screen downpours when match play is delayed due to rain.
Produced by Grand Visual, the campaign features the official watch – a Rado D-Star 200, displaying the correct time alongside a live scoreboard ticker based on data from the tournament. The dynamic data feed is delivered by OpenLoop and will ensure that the excitement of the tournament is captured and shared with audiences in Westfield London.
The campaign runs on Ocean Outdoor’s Eat Street Screen from 10th to 17th June and was planned and booked by Talon Outdoor.